Shift to the brand concept "Creative Security Partner"
First written in FY2020-Q1. 3 of 6 entries say "Restated". Latest entry: FY2025.
No other company in this theme has enough history to compare yet.
- FY2025ReframedAnnual report
「The Group has adopted “Creative Security Partner” (CSP) as its brand concept and established the slogan, “As Creative Security Partner, we provide safe, secure and comfortable social infrastructure,” with the aim of realizing its vision.」
While maintaining the CSP brand concept, the company has added the new slogan “Providing safe, secure and comfortable social infrastructure” and reorganized its wording to align with the direction of “Vision 2030.” - FY2022RestatedAnnual report
「The Group has adopted “Creative Security Partner” (CSP) as its brand concept and is promoting the integration of people and technology as it transitions from a security company to a technology services company.」
The company continues to pursue the “Creative Security Partner” concept, its transition from a security company to a technology services company, and the integration of people and technology. - FY2022-Q1ReframedAnnual report
「Against this backdrop, the CSP Group reviewed its medium-term management plan and adopted “Creative 2025,” working to achieve sustainable growth and further enhance corporate value. We are developing our business while promising customers the safety, security and trust that are important for a security company, and aiming to become a “technology services company that creates safety, security and trust.”」
Under the new medium-term management plan, “Creative 2025,” the company describes its previous positioning as “Creative Security Partner” and a “technology services company” as a “technology services company that creates safety and trust.” - FY2021-Q1RestatedAnnual report
「We are developing our business by continuing to incorporate the latest technologies ahead of the curve and pursuing our goal of becoming a “technology services company” that exceeds customer expectations, so that we can respond flexibly to changes in the environment surrounding the security industry.」
Despite the changes in the business environment caused by the COVID-19 pandemic, the company continues to pursue its transition to a technology services company. - FY2020RestatedAnnual report
「The Group has adopted “Creative Security Partner” (CSP) as its brand concept and is promoting the integration of people and technology as it transitions from a security company to a technology services company.」
The Group continues to promote the “Creative Security Partner” brand concept and its transition from a security company to a technology services company. - FY2020-Q1First statedAnnual report
「Adopted “Creative Security Partner” as the brand concept and formulated a new medium-term management plan, “Creative 2023.”」
Along with formulating the new medium-term management plan, the company has presented “Creative Security Partner” as its brand concept.