Increasing occupancy and revenue through frequent room-rate reviews
First written in FY2022. 4 of 5 entries say "Advanced", first in FY2023. Latest entry: FY2026.
4 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition, sales initiatives aimed at increasing room rates proved effective and contributed to improved profitability.」
It states that the approach progressed from reviewing room rates to sales initiatives aimed at increasing room rates, contributing to improved profitability. - FY2025AdvancedAnnual report
「In addition to stable domestic tourism demand, we accurately captured expanding inbound demand and actively pursued sales based on pricing that emphasized profitability.」
The policy evolved from reviewing room rates to combining profitability-focused pricing with proactive sales, leading to higher-priced sales and a new annual revenue record at Hotel Okura Kyoto, as well as higher average rates at Karasuma Kyoto Hotel. - FY2024-Q2AdvancedAnnual report
「At Karasuma Kyoto Hotel as well, performance remained strong, supported by an increase in foreign group guests and a review of room rates.」
Continued room-rate reviews, combined with an increase in foreign group guests, have contributed to strong accommodation revenue at Karasuma Kyoto Hotel. - FY2023AdvancedAnnual report
「At Hotel Okura Kyoto, bookings increased for both group and individual customers, and a review of room rates also resulted in revenue substantially exceeding the previous year's level.」
It states that continued reviews of room rates, combined with increases in group and individual bookings, led to a substantial increase in accommodation revenue. - FY2022First statedAnnual report
「At Hotel Okura Kyoto (name changed from Kyoto Hotel Okura on 20 January 2022), we sought to increase revenue by frequently reviewing room rates and taking other measures to increase room occupancy, but revenue declined year on year due to the impact of price competition with competitors.」
It describes, for the first time as a standalone item, frequent room-rate reviews as a means of increasing room occupancy.