Differentiation from competitors through events and initiatives marking the 90th anniversary of the company’s opening
First written in FY2016. 4 of 5 entries say "Advanced", first in FY2017-Q3. Latest entry: FY2019.
No other company in this theme has enough history to compare yet.
- FY2019AdvancedAnnual report
「In our sales activities, we made every effort to secure revenue by developing products suited to market trends, including the "New Era Celebration Accommodation Plan," offering value for 3 generations staying together; the summer-limited lunch buffet "World Cuisine Fair," featuring signature dishes from countries participating in the Rugby World Cup 2019 Japan; and "Rose Wedding," which brings the bride and groom's story of happiness to life.」
Multiple lodging, food-service and wedding products based on market trends and events have been launched, giving concrete form to the differentiation strategy. - FY2018AdvancedAnnual report
「As part of the 90th-anniversary celebrations, we worked to strengthen the brand through original product offerings, including the "SS Normandie Revival Menu" and "Nine Gifts."」
Measures to differentiate the hotel in connection with its 90th anniversary were implemented through specific revived menus and product offerings. - FY2017AdvancedAnnual report
「Centered on customer-appreciation initiatives marking the 90th anniversary of the hotel's opening, we will differentiate ourselves through the active development of products based on new ideas, including the special accommodation plan "New Grand-zukushi 90," the highest-priced in the Company's history, as well as sales of the "Revived Full-Course Menu" and "Whisky Toddy"」
Measures to differentiate the hotel in connection with its 90th anniversary have taken concrete form in the actual sale of a special accommodation plan and revived products. - FY2017-Q3AdvancedAnnual report
「The Company will celebrate the 90th anniversary of its opening on 1 December 2017. Accordingly, we decided to conduct this disposal of treasury shares with Sogo & Seibu as the planned recipient, for the purpose of strengthening the relationship between the two companies.」
The initiative marking the 90th anniversary of the hotel's opening has developed into a specific disposal of treasury shares intended to strengthen the relationship with Sogo & Seibu. - FY2016First statedAnnual report
「As the hotel celebrates its 90th anniversary this year, we will seek to differentiate ourselves from competitors by holding events based on new ideas and actively developing initiatives, while working to return profits to our shareholders.」
Measures to differentiate the hotel from competitors by actively developing new events and initiatives in the 90th-anniversary year have been outlined.