Strengthening Promotions for Weddings, Restaurants and Food Sales

「At the Main Building, orders for large-scale banquets increased against a backdrop of strong corporate demand and the increasing number of meetings and other events. Strengthening our sales structure through measures such as increasing the number of sales staff and improving order-management efficiency also proved effective, raising both the number of general banquet bookings and the average price per event. In weddings, the number of events exceeded the strong result of the previous fiscal year, while the average price per event also increased through the introduction of high-value-added menus, and revenue remained even more robust.」

「In the dining business, customer traffic recovered even more markedly and the number of customers increased substantially. As a result of our efforts to devise seasonal menus, hold various fairs and actively propose plans tailored to customer needs, all the restaurants were busy day after day.」

「We pursued proactive business operations, including developing 100th-anniversary menus and products, holding commemorative events and opening new shops.」

「Amid this economic environment, we positioned the current fiscal year, marking the 100th anniversary of our founding, as the year of recovery from the COVID-19 pandemic and are moving forward by drawing on the combined capabilities of our sales, guest service and culinary departments. While concerns about the spread of infectious disease remained, we not only operated with the safety of customers and employees as our top priority, including by rigorously implementing measures against droplet and contact transmission, but also actively developed 100th-anniversary menus and products and held commemorative events to connect the intangible asset of the Tokyo Kaikan brand, backed by 100 years of history, with customer needs.」

「While concerns about the spread of infectious disease remained, we not only operated with the safety of customers and employees as our top priority, including by rigorously implementing measures against droplet and contact transmission, but also actively developed 100th-anniversary menus and products and held commemorative events to connect the intangible asset of the Tokyo Kaikan brand, backed by 100 years of history, with customer needs.」

「We also pursued proactive business operations, including by resuming operations at Ginza Sky Beer Terrace for the first time in 3 years.」

「In the dining business, operations were conducted under extremely difficult conditions during the period when states of emergency and other measures were in effect for nearly the entire first half, including shortened hours and suspension of alcohol service. Even under these conditions, we expanded our product lineup with independently developed non-alcoholic cocktails, takeaway menus and other offerings to meet customer needs and worked to increase customer traffic and revenue.」

「In retail and other operations, the Main Building shop actively introduced new products that allowed customers to enjoy restaurant flavours at home. In the food business, online sales focused on individual demand substantially exceeded the previous year's level. Although delayed by the state of emergency, we opened a new shop in August in Tokyo Gift Palette at Tokyo Station's First Avenue. However, in-store sales were sluggish because people refrained from going out, and revenue amounted to ¥876 million, down 19.6% from the previous fiscal year.」

「In the dining business, we operated 7 restaurants at the new Main Building that had been renewed for a new era while retaining our traditional high-quality cuisine and service, and developed menus suited to the characteristics of each restaurant. At the restaurants in existing operating locations, we also sought to attract customers by offering seasonal dishes that reflected each restaurant's character, developing new menus and planning various fairs. As a result, revenue amounted to ¥3,347 million, up 19.2% from the previous fiscal year.」

「In the dining business, we operated 7 restaurants at the Main Building that carried on our tradition while adding a fresh sensibility, and developed menus suited to the characteristics of each restaurant. At the French restaurant RESTAURANT PRUNIER, the fusion of traditional dishes that had long been popular with modern French cuisine prepared by a new chef recruited from outside the Company attracted attention.」

「In terms of expenses, we worked to manage costs in detail, including by rigorously controlling costs on an ongoing basis and restraining personnel expenses through improved operating efficiency. At the same time, we recorded expenses for proactive opening initiatives, including graduate recruitment, procurement of tableware and cooking utensils, advance wedding-order activities for the new Main Building at the wedding salon, and public-relations activities for the opening of the new Tokyo Kaikan, including opening advertisements in various media.」

「We recorded expenses for proactive opening initiatives, including increased graduate recruitment for the opening of the new Main Building, advance wedding-order activities at the wedding salon, and public-relations activities for the opening of the new Tokyo Kaikan, including opening advertisements in various media.」

「In the dining business, we actively introduced distinctive fairs, including enhanced online reservation functions, seasonal limited-edition dishes and cake buffets. However, revenue declined substantially because of the closure of the Nihombashi Mitsukoshi Main Store location for renovation and other factors, resulting in revenue of ¥2,473 million, down 4.2% from the previous fiscal year.」

「In the dining business, in addition to opening a beer garden on the roof of Tokyo Kotsu Kaikan for the second consecutive year, we planned and held distinctive fairs and focused on web sales to expand revenue. As a result, dining business revenue amounted to ¥1,303 million, up 0.6% year on year. In retail and other operations, the food business actively developed and sold seasonal limited-edition products, sought sales of banquet-related gift products and opened shops at department-store events. However, partly due to the closure of shops at certain department stores, revenue from retail and other operations amounted to ¥278 million, down 5.8% year on year.」

「In the dining business, in addition to opening a beer garden on the roof of Tokyo Kotsu Kaikan for the second consecutive year, we planned and held distinctive fairs, including a course commemorating the publication of “Tokyo Kaikan and Me,” a work by Naoki Prize-winning author Tsujimura Mizuki, offered at 5 restaurants. We also focused on web sales to expand revenue. As a result, dining business revenue amounted to ¥2,581 million, up 0.2% year on year on an existing-store basis. In retail and other operations, the food business actively developed and sold seasonal limited-edition products, sought sales of banquet-related gift products and opened shops at department-store events. As a result, revenue from retail and other operations amounted to ¥651 million, up 7.5% year on year on an existing-store basis.」

「We planned distinctive fairs, including a commemorative publication-fair course for Tsujimura Mizuki, author of “Tokyo Kaikan and Me,” at 5 restaurants, while also focusing on web sales to expand revenue. As a result, dining business revenue amounted to ¥1,295 million, up 0.1% year on year. In the food business, we developed seasonal limited-edition products and actively participated in events at department stores and other venues. We also worked to increase sales through the online shop and banquet-related gift products. As a result, revenue from retail and other operations amounted to ¥296 million, up 4.9% year on year.」

「We held bridal fairs frequently and worked actively to secure wedding bookings by enhancing promotional activities, including advertising in wedding magazines and renovating and expanding our website. At the restaurants operated at each location, we planned menus that took advantage of each restaurant's characteristics and held various fairs, while also focusing on web sales to expand revenue.」