Enhancing sales through digital marketing and specialised personnel
First written in FY2020. 3 of 4 entries say "Restated". Latest entry: FY2026.
1 other company's latest entry also says "Restated".
- FY2026RestatedAnnual report
「To achieve annual sales of 100 million units, we will implement long-term pricing initiatives, expand our sales network in more than 240 countries and regions, strengthen marketing tailored to the characteristics of each country and region, and work to understand user needs in order to reinforce global sales.」
To achieve long-term sales growth, the company continues to pursue region-specific marketing, pricing initiatives, expansion of its sales network, and a better understanding of user needs. - FY2024RestatedAnnual report
「We will strengthen marketing tailored to each country and region and work to understand user needs, with the aim of expanding the user base and maximising revenue opportunities.」
The company continues to pursue country- and region-specific marketing, an understanding of user needs, and the maximisation of revenue opportunities through digital sales. - FY2022RestatedAnnual report
「To respond to continued changes in the business environment, we have focused on improving our earnings structure and financial structure by promoting digital strategies such as collecting and analysing user trends, advancing development progress and cost management methods, and consistently hiring new employees each year and bringing them up to speed quickly.」
The company continues to pursue more sophisticated sales and management through the collection and analysis of user trends, development progress and cost management, and the rapid deployment of new employees. - FY2020First statedAnnual report
「Based on digital marketing, the Company will centrally manage users' play histories and analyze and forecast customer preferences. It will also pursue efficient promotional activities by developing products that meet market needs and dynamically changing selling prices in real time through digital initiatives that respond promptly to diverse customer trends.」
The company systematically presented the centralised management, analysis and forecasting of play histories, real-time pricing, and the external recruitment and in-house development of digital talent as new, specific measures supporting the expansion of download sales.