Strengthening Brand Power
First written in FY2016. 2 of 5 entries say "Restated". Latest entry: FY2020.
The whole theme swung hardest in 2019: 2 of 14 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2020AdvancedAnnual report
「We worked to improve brand recognition through TV commercials, YouTube commercials and other activities. In addition to stable dividends, we have increased dividends for 4 consecutive fiscal years, excluding commemorative dividends, and are paying dividends linked to performance.」
TV commercials and YouTube commercials were used to improve brand recognition. - FY2020-Q1ReframedAnnual report
「Against this backdrop, in the first year of the 11th Medium-Term Management Plan, covering April 2019 to March 2022, the Group is pursuing high profitability and growth under the slogan "Continued Challenge for Transformation" through initiatives addressing "Challenges from Environmental Change and Technological Innovation," "Transformation of the Earnings Structure (Reform of the Framework and Business Characteristics)," and "Creation of the Brand (Corporate Value)."」
The positioning was changed from enhancing brand strength and recognition to the expression “creating the brand (corporate value)” in the 11th Medium-Term Management Plan. - FY2018RestatedAnnual report
「As initiatives to improve recognition, we will run TV commercials and review our advertising media. We will continue to pursue our brand strategy to improve recognition in the Kansai region.」
The policy of improving recognition in the Kansai region through TV commercials and a review of advertising media was reiterated. - FY2017RestatedAnnual report
「We will enhance our brand strength by pursuing CSR and ESG initiatives.」
A policy of enhancing brand strength through CSR and ESG initiatives was stated. - FY2016First statedAnnual report
「(6) Initiatives to enhance brand strength」
Brand enhancement was described as an initiative to reform the corporate culture.