Expanding Concession Stand Products, Sales Channels and Brands

「In the retail business, the trend of increasing tourists visiting Kabukiza continued, while merchandise sales at Kabukicho Grand Kabuki, performed at Theater Milano-za in May, also significantly exceeded expectations. Net sales were ¥437,016 thousand, up 12.4% year on year, and segment profit was ¥96,151 thousand, up 5.5% year on year.」

「Events including the Cat Exhibition held in November and the Antique Market held in December increased the number of first-time visitors to Kobikicho Square beneath the Kabukiza theater, driving growth in souvenir sales.」

「For the retail business, original products tied to each month's performance program were well received, while revenue remained stable in every month as visitor numbers increased. Revenue was ¥388.665 million (up 31.4% year on year), while segment profit was ¥91.156 million (up 85.5%).」

「As the number of domestic and international tourists visiting Kabukiza increased, the company developed products designed to evoke Japanese culture and established a section for international tourists at the underground Kobikicho Square, while developing and selling products targeting various customer groups.」

「For the retail business, revenue was ¥295.815 million (up 5.8% year on year) and segment profit was ¥49.128 million (up 142.0%), due mainly to the increase in visitor numbers and the active opening of outlets at other theaters and large-scale commercial facilities.」

「In the retail business, as the number of domestic and international tourists visiting Kabukiza increased, the company developed products designed to evoke Japanese culture, as well as 10th-anniversary commemorative products for the opening of GINZA Kabukiza and products targeting various customer groups at the underground Kobikicho Square. It also attracted customers across a broad range of age groups by holding regular events such as the Cat Exhibition.」

「In the retail business, the company will continue operating outlets and supplying products at the Kabukiza Morning Market on Kobikicho-dori, department stores nationwide and large-scale commercial facilities, while placing further emphasis on its internet business to expand its sales channels.」

「In the retail business, the company held events such as regional product exhibitions from across Japan at the underground Kobikicho Square, while also focusing on events at department stores and other venues to diversify its sales channels and restore performance. Products associated with the November succession performance also contributed to higher sales.」

「In the concessions business, the company held events such as regional product fairs at the underground Kobikicho Square, while also focusing on events at department stores and other venues, and worked to restore performance through diversified sales channels.」

「The concessions business held events such as the Cat Exhibition at the underground Kobikicho Square, but」

「In the concessions business, a new entrance was built on the first floor of the Kobikicho souvenir shop, allowing direct access from outside so that customers not attending performances can use the shop at any time. At the underground Kobikicho Square, the company will promote a retail offering that satisfies repeat customers by selling regional products and traditional crafts from across Japan. It also began selling stage photographs (bromides) through the online shop "Kao-ten" and launched the "Kabukiza Rakuichi" website, which introduces tourist attractions, products and stores in various regions and sells specialty products and renowned goods.」

「Addressing the challenges of increasing customer attraction and sales opportunities, the company expanded its selection of theater-related products and regional specialties, created seasonal displays and held lotteries and stamp rallies at Kobikicho Square, and held collaborative events with popular characters. It also expanded cashless payment options and launched a guidance service using an automatic translation device for inbound visitors. However, revenue decreased by 8.2% from the previous fiscal year, and operating profit decreased by 49.4% due in part to higher personnel expenses resulting from assigning a certain number of employees to each store.」

「We will promote a retail offering that satisfies repeat customers by changing the lineup of stalls at Kobikicho Square (the underground plaza) each month and selling regional products and traditional crafts from across Japan. We will also develop original products under an appealing proprietary brand to broaden the base of Kabuki fans.」

「We will promote a retail offering that satisfies repeat customers by changing the lineup of stalls at Kobikicho Square (the underground plaza) each month and selling regional products and traditional crafts from across Japan. We will also develop original products under an appealing proprietary brand to broaden the base of Kabuki fans. In addition, by expanding sales channels for the online shop "Kao-ten" and for supplying products outside the theater, and by utilizing intellectual property such as our trademarks, we will strive to provide services befitting the Kabukiza name.」