Expansion of the Life-Ending Support Business

「Under the other priority initiative, expanding the life-ending support business, we aim to improve the quality of life of many seniors and their families by providing a range of value throughout the life-ending stage of the senior generation. As the number of funerals conducted increases, we are also expanding post-funeral support, including the sale of return gifts, Buddhist altars and fittings, and real estate brokerage. In addition, in response to community needs, we aim to provide secure living through high-quality care, including the opening of rehabilitation-focused day-service facilities and home-visit medical massage services.」

「We will further expand the life-ending support business and contribute to improving the quality of life of many seniors and their families by providing a range of value throughout the life-ending stage of the senior generation. We aim to generate ¥10 billion in sales in fiscal 2031 and develop the business into one of the Group's core pillars.」

「Regarding the priority initiative of expanding the life-ending support business, on 8 February 2024 we announced an absorption-type company split between wholly owned subsidiaries, with Kōeki Sha Co., Ltd. as the splitting company and Life Forward Co., Ltd. as the successor company. This transaction will integrate Life Forward's service functions with the business of our core subsidiary Kōeki Sha Co., Ltd., which provides ancillary services before and after funerals, thereby strengthening our ability to respond to diversifying customer needs, enhancing service quality and further expanding the business.」

「Amid this business environment, the company is implementing a medium-term management plan for fiscal 2022 through fiscal 2024 to achieve the expansion of the funeral services business and the life-ending support business set out in its new 10-year vision, announced in May 2022, which defines the direction and desired future state of the Group as it approaches its 100th anniversary in 2032.」

「The company is implementing a medium-term management plan for fiscal 2022 through fiscal 2024 to achieve the expansion of the funeral services business and the life-ending support business set out in its new 10-year vision, announced in May 2022, which defines the direction and desired future state of the Group as it approaches its 100th anniversary in 2032.」

「Under its new 10-year vision, the Group has set out the nationwide expansion of funeral halls and the expansion of its life-ending support business, and is implementing a medium-term management plan for fiscal 2022 through fiscal 2024 to achieve these goals.」

「Drawing on the consultation capabilities of end-of-life counselors at the contact center operated by the company, it joined an external senior living support service as a partner company in April and jointly developed funeral insurance with an external company in May, including consultations on end-of-life planning. Since November, the funeral insurance has been sold by 3 Group funeral companies.」

「The life-ending support business operates an end-of-life planning web platform through Life Forward Co., Ltd. In April, it expanded its service menu and began providing memorial service ceremonies, inheritance, advance planning and personal-effects organization services. Funeral company and cemetery referral services have expanded from the Tokyo metropolitan area to the Kansai region, with nationwide expansion planned during fiscal 2022.」

「Life Forward Co., Ltd., the core company of the life-ending support business, expanded its service menu from April and newly began providing memorial service ceremonies, inheritance, advance planning and the organization of personal effects. In addition, drawing on the consultation capabilities of end-of-life counselors at its contact center, it joined an external senior living support service as a partner company in April and jointly developed funeral insurance with an external company in May, including consultations on end-of-life planning.」

「We established Life Forward Co., Ltd. on 1 April 2020 and launched a website in July to support end-of-life planning through highly transparent information. We initially began by providing funeral and cemetery referrals in the Tokyo metropolitan area and promoted partnerships with service providers for this purpose.」

「We established Life Forward Co., Ltd. on 1 April 2020 and launched a website in July to support end-of-life planning through highly transparent information. We initially began by providing funeral and cemetery referrals in the Tokyo metropolitan area and promoted partnerships with service providers for this purpose.」

「We established Life Forward Co., Ltd. on 1 April 2020. The business began operations in July 2020, initially providing introductions to funeral services and cemeteries.」

「As part of expanding the life-ending support business, we decided to provide a platform service aimed at supporting senior living, centered on the life-ending stage before and after funerals. As announced on 20 February 2020, we established Life Forward Co., Ltd. on 1 April to operate a portal site for life-ending services. Services are scheduled to begin in July.」

「Establish the Group's future core business in the life-ending field.」

「Based on this management philosophy and the sources of corporate value, our approach to enhancing corporate value centers on increasing customer value through the Group's vision of expanding the operating area, primarily in the major metropolitan areas of eastern and western Japan, and diversifying with the aim of evolving into a life-ending services business.」

「Based on this management philosophy and the sources of corporate value, our approach to enhancing corporate value centers on increasing customer value through the Group's vision of expanding the operating area, primarily in the major metropolitan areas of eastern and western Japan, and diversifying with the aim of evolving into a life-ending services business.」

「Based on this management philosophy and the sources of corporate value, our approach to enhancing corporate value centers on increasing customer value through the Group's vision of expanding the operating area, primarily in the major metropolitan areas of eastern and western Japan, and diversifying with the aim of evolving into a life-ending services business.」

「③ Diversification aimed at evolving into a life-ending services business Building on the results achieved in life support services related to funerals under the previous vision, the new vision seeks to broaden services to the life-ending stage of bereaved families and older people, and to diversify into life-support services.」

「Based on the Group's vision, which was reviewed in 2013 and partially revised in 2016, our approach to enhancing corporate value centers on increasing customer value through the expansion of our operating area, primarily in the major metropolitan areas of eastern and western Japan, and diversification aimed at evolving into a life-ending services business.」

「Based on the Group's vision, which was reviewed in 2013 and partially revised in 2016, our approach to enhancing corporate value centers on increasing customer value through the expansion of our operating area, primarily in the major metropolitan areas of eastern and western Japan, and diversification aimed at evolving into a life-ending services business.」

「Based on the Group's vision, which was reviewed in 2013 and partially revised in 2016, our approach to enhancing corporate value centers on increasing customer value through the expansion of our operating area, primarily in the major metropolitan areas of eastern and western Japan, and diversification aimed at evolving into a life-ending services business.」

「Based on the Group's vision, which was reviewed in 2013 and partially revised in 2016, our approach to enhancing corporate value centers on increasing customer value through the expansion of our operating area, primarily in the major metropolitan areas of eastern and western Japan, and diversification aimed at evolving into a life-ending services business.」

「Based on the Group's vision, our approach to enhancing corporate value centers on increasing customer value through the expansion of our operating area, primarily in the major metropolitan areas of eastern and western Japan, and diversification aimed at evolving into a life-ending services business.」

「We will expand the range of services supporting customers through the life-ending stage and seek to improve customer satisfaction and average customer spend.」