Expanding direct transactions and partnerships in the small and medium-sized client segment
First written in FY2022. 4 of 6 entries say "Advanced", first in 2026-05-15. Latest entry: 2026-09-30.
No other company in this theme has enough history to compare yet.
- FY2024ReframedAnnual report
「Going forward, the company particularly aims to increase its share of enterprise clients, which have large marketing budgets. In May 2024, it established ADK AViC パフォーマンスデザイン, a joint venture with ADKマーケティング・ソリューションズ. Although the company had previously collaborated with ADKマーケティング・ソリューションズ, it believes that giving the joint venture a sales function will further strengthen its marketing support for enterprise clients.」
The company has broadened its focus from increasing its share of small and medium-sized clients with monthly marketing budgets of ¥50 million or less to acquiring enterprise clients with larger marketing budgets, and has indicated a policy of giving the joint venture with ADK a sales function. - FY2022First statedAnnual report
「The company will work to expand business with clients with which it transacts directly and partnerships with major full-service advertising agencies by providing high-quality digital marketing services. In particular, it aims to increase its share of the small and medium-sized client segment, defined as clients with monthly marketing budgets of ¥50 million or less.」
The company identifies small and medium-sized clients with monthly marketing budgets of ¥50 million or less as the target for expanding its client base, using expanded direct transactions and partnerships with major advertising agencies as the means to achieve this.