Advertisers Curtail Ad Placements as COVID-19 Persists
First written in FY2022-Q3. 5 of 8 entries say "Mitigated", first in FY2023-Q1. Latest entry: FY2024.
The whole theme swung hardest in 2025: 1 of 7 companies on the "Worse" side.
5 other companies' latest entry also says "Mitigated".
- FY2024MitigatedAnnual report
「The number of visitors to Japan is increasing as the impact of COVID-19 diminishes, and demand for inbound marketing by Japanese companies is increasing.」
The disclosure cites the diminishing impact of COVID-19 and rising inbound demand, rather than the risk of reduced advertising placements due to the pandemic. - FY2024-Q2RestatedAnnual report
「In addition, the number of visitors to Japan is increasing as the impact of COVID-19 diminishes, and inbound demand from Japanese companies is increasing.」
The disclosure continues to cite the diminishing impact of COVID-19 and increases in visitors to Japan and inbound demand. - FY2024-Q1RestatedAnnual report
「Meanwhile, the number of visitors to Japan is increasing as the impact of COVID-19 diminishes, expanding inbound demand from Japanese companies.」
The disclosure continues to cite the diminishing impact of COVID-19 and the expansion of visitors to Japan and inbound demand. - FY2023MitigatedAnnual report
「The impact of COVID-19 declined through the second half of 2021, and by 2022-2023 the economy had recovered to a point where its impact was barely discernible.」
The disclosure states that the impact on advertising restraint had recovered by 2022-2023 to a point where it was barely discernible. - FY2023-Q3MitigatedAnnual report
「The normalization of social and economic activity progressed further as the impact of COVID-19 gradually eased, including the transition to Category 5 under Japan's infectious disease classification system in May.」
The transition of COVID-19 to Category 5 and the normalization of social and economic activity progressed, and the disclosure continues to describe the easing of the impact. - FY2023-Q2MitigatedAnnual report
「The normalization of social and economic activity has progressed as the impact of COVID-19 has gradually subsided.」
The disclosure states that the impact of COVID-19 gradually subsided and that social and economic activity moved toward normalization. - FY2023-Q1MitigatedAnnual report
「The number of visitors to Japan is increasing as the impact of COVID-19 diminishes, expanding inbound demand from Japanese companies.」
Unlike the previous restraint in advertising placements caused by the prolonged impact of COVID-19, the disclosure states that the impact is diminishing and that the number of visitors to Japan and inbound demand are expanding. - FY2022-Q3First statedAnnual report
「Economic activity has stagnated due to the prolonged COVID-19 pandemic, and certain industries continue to show a degree of restraint in placing advertisements.」
Because the disclosure states that restraint in advertising placements continues in certain industries, materialized was set to true.