Strengthening UNIVERSE Sales and Establishing a Sales Structure by Customer Attribute

「MicroAd,Inc. (head office: Shibuya-ku, Tokyo; Representative Director, President and Executive Officer: Watanabe Kentaro (渡辺健太郎)) has expanded its in-stream video advertising inventory through integration with FOD, a video streaming service operated by 株式会社フジテレビジョン (head office: Minato-ku, Tokyo; Representative Director and President: Shimizu Kenji (清水賢治)).」

「To expand UNIVERSE, the Group has enhanced the performance of industry-specific products through partnerships with new data partners, enabling it to provide services better suited to customers' needs and scale. It has also organized sales teams optimized for each customer profile, establishing a product development and service delivery structure that accurately captures customer needs. In addition, it has continued to strengthen its sales workforce through graduate recruitment and expand its sales locations, including in regional areas, resulting in steady growth in its key KPI, the number of active accounts.」

「In addition to these initiatives, the Group has enhanced the performance of industry-specific products through partnerships with new data partners, enabling it to provide services better suited to customers' needs and scale. The number of active accounts, its key KPI, has grown steadily, while both revenue and gross profit increased year on year.」

「In addition to these initiatives, the Group has enhanced the performance of industry-specific products through partnerships with new data partners, enabling it to provide services better suited to customers' needs and scale. The number of active accounts, its key KPI, reached 6,781, representing steady growth of 13% year on year.」

「To expand UNIVERSE, the Group has established a sales structure optimized for each customer profile, enabling product development and delivery tailored to customer needs. For client companies shifting toward remote-work-based operations, it conducts efficient sales activities through marketing initiatives aimed at holding online seminars and generating leads online, as well as a dedicated department specializing in inside sales. In addition, by enhancing the performance of industry-specific products through partnerships with new data partners, the Group has provided services better suited to customers' needs and scale. The number of active accounts, its key KPI, has grown steadily, while both revenue and gross profit increased year on year.」

「To expand UNIVERSE, the Group has established a sales structure optimized for each customer profile, enabling product development and delivery tailored to customer needs. For client companies shifting toward remote-work-based operations, it conducts efficient sales activities through marketing initiatives aimed at holding online seminars and generating leads online, as well as a dedicated department specializing in inside sales. In addition, by enhancing the performance of industry-specific products through partnerships with new data partners, the Group has provided services better suited to customers' needs and scale, resulting in steady growth in its key KPI, the number of active accounts.」

「In addition to strengthening sales organizations tailored to customer profiles, the Group has enhanced the performance of industry-specific products through partnerships with new data partners and begun offering products for new industries, including 「まちあげ」 for local governments, products for the financial sector supporting the opening of accounts under the new NISA launched in 2024, and 「マーブル」 for recruitment. These initiatives have enabled the Group to provide services better suited to customers' needs and scale, resulting in steady growth in its key KPI, the number of active accounts.」

「In addition to strengthening sales organizations tailored to customer profiles, the Group has enhanced the performance of industry-specific products through partnerships with new data partners and begun offering products for new industries, including 「まちあげ」 for local governments and products for the financial sector supporting the opening of accounts under the new NISA launched in 2024. These initiatives have enabled the Group to provide services better suited to customers' needs and scale, resulting in steady growth in its key KPI, the number of active accounts.」

「In addition to formulating and implementing product development and sales strategies for each of these 4 areas, the Group is enhancing the performance of industry-specific products through partnerships with new data partners. This enables it to provide services better suited to customers' needs and scale, resulting in steady growth in its key KPI, the number of active accounts.」

「To expand UNIVERSE, the Group reorganized its sales organization from fiscal 2022 into teams specializing in each customer profile, establishing a more responsive product development and delivery structure tailored to customer profiles. In addition, for client companies shifting toward remote-work-based operations, it established a new sales organization from October 2022 specializing in online seminars and inside sales aimed at generating leads online. By formulating and implementing product development and sales strategies for each of these 4 areas, the Group has provided services better suited to customers' needs and scale, resulting in steady growth in its key KPI, the number of active accounts.」

「MicroAd focused on sales of UNIVERSE. To strengthen UNIVERSE sales, it reviewed its sales organization from October 2021 and reorganized it into specialized teams for each customer profile shown below, establishing a more responsive product development and delivery structure tailored to each customer profile.」