Addressing the Advertising Business through Long-Term Recurring Ad Placements and Operational Improvements
First written in FY2023-Q2. 4 of 8 entries say "Advanced", first in FY2024. Latest entry: 2026-05-12.
2 other companies' latest entry also says "Advanced".
- 2026-05-12AdvancedEarnings
「The principal business of the publishing-related business is contract advertising representation for the company's magazines. As a result of strengthening efforts to secure advertising linked to magazine articles, net sales increased, but expenses also rose, resulting in a decline in operating profit.」
The company continued to strengthen efforts to secure advertising linked to magazine articles and reported progress in the form of higher net sales. - FY2025AdvancedAnnual report
「As a result, revenue was ¥119.537 million, up 31.9% year on year, and operating profit was ¥14.964 million, compared with an operating loss of ¥10.969 million in the previous year.」
In response to the decline in print advertising, the company promoted web advertising and developed new customers, improving the publishing-related business from an operating loss to operating profit with a 31.9% increase in revenue. - FY2025-H1AdvancedAnnual report
「The core business of the publishing-related business is advertising brokerage for advertisements in the company's magazines. As a result of strengthening advertising acquisition activities linked to magazine articles, revenue and operating profit increased.」
In response to the decline in print advertising, the company strengthened advertising acquisition activities linked to magazine articles, resulting in higher revenue and operating profit in the publishing-related business. - FY2024AdvancedAnnual report
「The company solicits advertising not only in print but also online, and several customers use the service.」
In response to the decline in print advertising, the company began and continued soliciting web advertising and has disclosed usage results from multiple customers. - FY2024-Q1RestatedAnnual report
「The core business of the publishing-related business is advertising brokerage for advertisements in the company's magazines. Although advertising media have diversified and print advertising has declined, the company worked to secure long-term recurring advertising contracts and improve operations, but revenue decreased and an operating loss was recorded.」
Although the company continued securing long-term recurring advertising contracts and improving operations in response to the decline in print advertising, revenue decreased and an operating loss was recorded in the current quarter. - FY2023RestatedAnnual report
「As a result, revenue was ¥93.872 million, down 0.1% year on year, and operating profit was ¥22.822 million, down 0.3% year on year.」
Amid continuing diversification of advertising media and a decline in print advertising, the company continued developing new customers, but the publishing-related business recorded slight declines in revenue and profit. - FY2023-Q3RestatedAnnual report
「The core business of the publishing-related segment is outsourced advertising sales and representation for our magazines. As advertising media diversified and advertising in print media declined, net sales decreased, but operating profit increased as the company worked to secure orders for long-term continuing advertising placements and improve operations.」
The company continues to secure long-term recurring advertising contracts and improve operations in response to the decline in print advertising, with the aim of increasing operating profit. - FY2023-Q2First statedAnnual report
「The core business of the publishing-related segment is outsourced advertising sales and representation for our magazines. As advertising media diversified and advertising in print media declined, net sales decreased, but operating profit increased due to orders for long-term continuing advertising placements and operational improvements.」
The company states that it increased operating profit in the publishing-related business by securing long-term recurring advertising contracts and improving operations in response to the decline in print advertising.