Reaching New Readers and Customers and Developing New Sales Channels

「The company has also continued to strengthen its customer base by holding publication commemorative seminars led by authors and regularly posting articles on note.」

「In addition, 『Becoming a Sony Accounting Professional』 has been selling well, while its adoption as a university textbook has expanded, broadening its readership.」

「Against this backdrop, the Group conducted activities focused on planning based on an accurate understanding of reader needs, pricing and marketing in response to rising prices, strengthening sales of existing books, reducing returns and addressing the increasingly costly publishing distribution system, which increased sales of well-received existing titles. In addition, we pursued a multifaceted communications strategy to strengthen our customer base, including holding author seminars at appropriate times, such as around publication dates, and continuing to publish note articles regularly.」

「Against this backdrop, the Group continued to focus on developing practical books and appropriately supplying university textbooks, as in the previous fiscal year.」

「Against this backdrop, the Group continued to focus on developing practical books and appropriately supplying university textbooks, as in the previous fiscal year, but」

「In addition, continuing our collaboration with Komine Shoten from the previous year, we actively developed customers and distribution channels by publishing Our Lives and Local Assemblies <3 volumes> and supplying it to schools and public libraries nationwide.」

「For practical books, we approached suburban bookstores and addressed online sales in response to working from home. For university textbooks, we reviewed production timing and quantities as well as sales routes, and worked to ensure that appropriate quantities were shipped.」

「In the lifestyle and practical publishing field, performance improved as a result of actively developing new customers and distribution channels, resulting in higher revenue and profit.」

「Against this backdrop, the Group continued to take on the challenge of developing new customer segments, as in the previous fiscal year, and conducted activities focused on developing content that meets customer needs and reducing returns.」

「We actively developed new customers and distribution channels by collaborating with Komine Shoten to publish More About It! I Want to Investigate! Money Matters <3 volumes> and supply it to schools and public libraries nationwide, resulting in higher revenue and profit.」

「In the lifestyle and practical publishing field, performance improved as a result of actively developing new customers and distribution channels, resulting in higher revenue and profit.」

「Against this backdrop, the Group continued to take on the challenge of developing new customer segments, as in the previous fiscal year, and conducted activities focused on developing content that meets customer needs and reducing returns.」

「Against this backdrop, the Group continued to take on the challenge of developing new customer segments, as in the previous fiscal year, and conducted activities focused on developing content that meets customer needs and reducing returns.」

「In the lifestyle and practical publishing field, editorial work for commissioned magazines and other periodicals progressed smoothly. We also actively developed new customers and distribution channels. In addition to strong sales of the convenience-store-exclusive product Illustrated Guide to Nursing Care Costs and Services, we published books including Before “That Day,” which attracted attention in the United States and South Korea, and expanded our calendar lineup. These initiatives improved performance, resulting in higher revenue and profit.」

「In the lifestyle and practical publishing field, we actively developed new customers and distribution channels. In addition to strong sales of the convenience-store-exclusive product Illustrated Guide to Nursing Care Costs and Services, we published books including Before “That Day,” which attracted attention in the United States and South Korea, and expanded our calendar lineup. These initiatives improved performance, resulting in higher revenue and profit.」

「In the lifestyle and practical publishing field, we launched 5 new calendars, including the Japan Self-Defense Forces Tear-Off Calendar and Hedgehog Mekuri, in addition to the translated book Larousse: Beautiful Herb Encyclopedia, about a French herbalist who became popular in France; convenience-store private-label products, a new book-sales channel, including Illustrated Guide to Social Security: All You Need to Know <Latest Edition> and Seriously, I Don't Want to Go to Work...; and the popular annual tear-off calendars Dog Mekuri and Cat Mekuri, which collect submissions from dog and cat lovers. However,」

「In the lifestyle and practical publishing field, although we launched a new publishing label, revenue and profit declined due to the suspension or discontinuation of existing magazines for which we provided editorial services.」

「In the lifestyle and practical publishing field, we actively developed customers and distribution channels, as in the previous fiscal year, and newly accepted commissions to edit books and mooks. However, profitability deteriorated significantly from the previous fiscal year because periodicals published for major customers ceased publication and their circulation declined.」

「In the lifestyle and practical publishing field, we actively developed customers and distribution channels, as in the previous fiscal year, and newly accepted commissions to edit books and mooks. However, profitability deteriorated significantly from the previous fiscal year due to a decline in commissions from major customers.」

「In the lifestyle and practical publishing field, we actively developed new customers and distribution channels, as in the previous fiscal year, and commissions to edit books and mooks remained strong. However, contracts for 2 magazines for which we provided editorial services ended, and the magazines ceased publication.」

「In the lifestyle and practical publishing field, we actively developed new customers and distribution channels, as in the previous fiscal year, and commissions to edit books and mooks remained strong.」

「Continuing from the previous fiscal year, we took on the challenge of developing new customer segments」

「In the lifestyle and practical publishing field, as a result of actively developing new customers and distribution channels, as in the previous fiscal year, we received a commission from a public-interest incorporated foundation to edit the Edo-Tokyo Walking Guide. We also added refill editions to the tear-off calendars Dog Mekuri and Cat Mekuri, which collect submissions from dog and cat lovers and were well received last year, and launched a new calendar, Kitten Mekuri, bringing the lineup to 5 products. In addition, we expanded private-label products for convenience stores, an increasingly important channel for future book sales. In addition to Illustrated Guide to Social Security: Everything You Need to Know Now, Illustrated Techniques for Persuading and Moving People, A Book to Help Before and When a Parent Falls Ill, and Make-Ahead Vegetables for Every Season have been steadily increasing their sales volumes.」

「In the lifestyle and practical publishing field, although the volume of magazine production commissioned by major customers declined, we continued to develop new customers and distribution channels. We delivered a public-relations magazine produced for a government agency for the first time and are advancing the planning and development of new mooks.」

「Against this backdrop, the Group continued its activities under the themes of developing new readers, addressing reader needs and reducing returns, as in the previous fiscal year. Consolidated net sales for the cumulative second quarter were ¥1,583 million, down 6.3% year on year, operating profit was ¥46 million, down 15.9%, ordinary profit was ¥51 million, down 20.9%, and net profit attributable to owners of the parent was ¥31 million, down 1.8%.」

「Against this backdrop, the Group continued its activities under the themes of developing new readers, addressing reader needs and reducing returns, as in the previous fiscal year. As a result, consolidated net sales for the cumulative first quarter were ¥688 million, down 10.6% year on year, operating loss was ¥37 million, compared with an operating loss of ¥12 million in the same quarter of the previous year, ordinary loss was ¥33 million, compared with an ordinary loss of ¥6 million, and net loss attributable to owners of the parent was ¥25 million, compared with a quarterly net loss of ¥8 million.」

「In the lifestyle and practical publishing field, although a magazine for which we had been commissioned by a major customer to provide editorial services ceased publication, we continued to actively develop new customers and distribution channels. We newly received commissions to edit a bimonthly craft magazine with kits, published over a two-year period, and a corporate public-relations periodical. We also made numerous proposals for mooks, which increased editorial sales in the outdoor segment.」

「As in the previous fiscal year, we conducted activities under the themes of developing new readers, addressing reader needs and reducing returns.」