Restructuring Customer Touchpoints Before, During and After Travel

「To address new needs arising in this environment, the Company launched the MAPPLE Activity Online Platform, which connects tour operators and users online and enables the delivery of online experiences such as tours and events.」

「To address new needs arising in this environment, the Company launched the MAPPLE Activity Online Platform, which connects tour operators and users online and enables the delivery of online experiences such as tours and events.」

「To incorporate parasailing, currently the most popular activity in Guam, into the Company's own operations, it acquired all shares of SUNNY SIDE UP GUAM INC. in November and acquired the company.」

「To further enhance its travel-activity business, in July the Company acquired shares in セルリアンブルー by underwriting a third-party allotment of shares, acquiring an interest in the company, which operates tour-organizing businesses throughout Okinawa, a destination popular with both domestic and overseas travelers. In August, its overseas local subsidiary GUAM OCEAN PARK CORPORATION acquired all of the business of APRA DIVE & MARINE SPORTS, INC., which specializes in local marine activities in Guam, including flyboarding, jet skiing and banana boating.」

「In May, Guam Ocean Park Corporation, a local subsidiary positioned at the forefront of the Company Group's tabi-naka business strategy, grand-opened its marine activities facility, Guam Ocean Park. In June, the Company launched Re, a new travel guidebook series for adults to rediscover the enjoyment of travel, as a new tabi-mae product, and released six editions covering Hokkaido, Tohoku, Tokyo, Hokuriku Kanazawa, Kyoto and Okinawa at major bookstores nationwide.」

「As part of efforts to expand its travel-activity services, the Company added Oceania in August and North America in September to the coverage areas for MAPPLE Activity, which provides booking and sales agency services for local optional tours, and Taylor. As a result, as of September, the two services covered 32 areas and 126 cities and regions worldwide. In addition, in September, as a new initiative in its travel-activity services, the Company established GUAM OCEAN PARK CORPORATION, a local subsidiary that provides marine activity services in Guam as an operator.」

「Since the previous fiscal year, the Company has newly reorganized the behavior of travelers, its primary business target, into "tabi-mae" (before travel), "tabi-naka" (during travel) and "tabi-ato" (after travel). In the tabi-mae stage, it launched in April a new series of travel guidebooks, COLOR＋, based on the concept of "new discoveries that are different from the usual." In the tabi-naka stage, it began in June delivering a location-based advertising service, Tourist Targeting Ads, through Mapple Link, a free e-book app accompanying its travel guidebooks, which have surpassed a cumulative 13 million content downloads. The service targets users of the app at their destinations.」

「In addition to its existing business initiatives, the Company has newly reorganized the behavior of travelers, its primary business target, into the stages of "tabi-mae" (before travel), "tabi-naka" (during travel) and "tabi-ato" (after travel) for its future business initiatives.」