Transition to the New Corporate Philosophy, “Toward a World More Connected Through Travel”
First written in FY2017. 2 of 3 entries say "Reframed", first in FY2018. Latest entry: FY2021.
Shobunsha Holdings moved to the "Worse" side of this theme in 2018.
1 other company's latest entry also says "Reframed".
- FY2021ReframedAnnual report
「We renewed the management philosophy at the core of the Group’s management to “A company that supports safe and comfortable living and enjoyable travel,” thereby clarifying once again the significance of the Group’s existence in society.」
The management philosophy was renewed from the former “Toward a world more connected through travel. Toward a world experienced more deeply through curiosity.” to “A company that supports safe and comfortable living and enjoyable travel.” - FY2018ReframedAnnual report
「Based on the corporate philosophy above, we will actively expand our business under the following 4 basic management policies: 1. We will strive to become a comprehensive supporter of travel activities. 2. We will cultivate brand value that supports travel and outings. 3. We will achieve both “localization” and “globalization.” 4. We will value the power to resonate and the power to collaborate.」
The new corporate philosophy has been translated into 4 basic management policies: supporting travel activities as a whole, building brand value, achieving both local and global reach, and emphasizing resonance and collaboration. - FY2017First statedAnnual report
「In recent years, the way information is provided has shifted from conventional print media to digital media, making it possible to provide large volumes of diverse information to many users. In this business environment, the Group has adopted “Toward a world more connected through travel. Toward a world experienced more deeply through curiosity.” as its new corporate philosophy, with the aim of contributing to society by bringing joy to many people through a shift from simply providing geographic information to providing selected information on travel and outings and helping create “experiences that become happy memories,” invigorating Japan through travel and curiosity, and realizing a peaceful, prosperous world without conflict through travel.」
The company explicitly stated its transition from providing map information centered on print media to a new corporate philosophy focused on delivering the experiential value of travel and outings.