Tourist-targeted advertising using Mapple Link
First written in FY2019-Q1. 2 of 6 entries say "Restated". Latest entry: FY2023-Q3.
No other company in this theme has enough history to compare yet.
- FY2023-Q3AdvancedAnnual report
「During the same period, in addition to launching *Kotorippu passport*, the first subscription service in the popular women's travel guidebook series *Kotorippu*, which has cumulative circulation of more than 18 million copies and offers unlimited access to e-books including *Kotorippu* and the quarterly *Kotorippu Magazine*, we began offering *Mapple Link: Unlimited Access to Domestic Regional Guidebooks*, a subscription service providing unlimited access to e-books of all domestic regional editions of *Mapple Magazine* through the smartphone app *Mapple Link*.」
For Mapple Link, the company launched an unlimited subscription service for all domestic editions of Mapple Magazine, in addition to its existing positioning as a travel recommendation app. - FY2022-Q2RestatedAnnual report
「We substantially renovated Mapple Link, which had achieved 20 million cumulative content downloads, transforming it from an app bundled with publications into an app that helps users find trips tailored to them.」
The company reaffirmed its record of 20 million cumulative content downloads and the change in Mapple Link’s positioning from a publication-supplement app to a travel recommendation app. - FY2022-Q1ReframedAnnual report
「We substantially renovated Mapple Link, which had achieved 20 million cumulative content downloads, transforming it from an app bundled with publications into an app that helps users find trips tailored to them.」
For Mapple Link, which had achieved 20 million cumulative content downloads, the company changed its positioning from a platform for publication supplements and location-based advertising to an independent app that helps users find trips suited to them. - FY2019AdvancedAnnual report
「Mapple Link surpassed 15 million cumulative content downloads in spring 2019.」
Cumulative content downloads of Mapple Link increased from the previously reported 13 million to 15 million. - FY2019-Q2RestatedAnnual report
「In the in-destination travel business, we began delivering “Tourist-Targeted Advertising,” a location-based advertising service targeting users using the app on site, in June through “Mapple Link,” a free e-book app included with travel guidebooks that has surpassed 13 million cumulative content downloads.」
The company reaffirmed the launch of the location-based advertising service using Mapple Link and its track record of 13 million cumulative content downloads. - FY2019-Q1First statedAnnual report
「In the in-destination travel business, we began delivering “Tourist-Targeted Advertising,” a location-based advertising service targeting users using the app on site, in June through “Mapple Link,” a free e-book app included with travel guidebooks that has surpassed 13 million cumulative content downloads.」
In June, the company launched a location-based advertising service targeting users at their destination through Mapple Link, which had achieved 13 million cumulative content downloads.