Enhancing the Brand Value of まっぷる, ことりっぷ and MAPPLE
First written in FY2018. 7 of 8 entries say "Advanced", first in FY2019-Q3. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「As part of initiatives marking the 60th anniversary of the launch of the Mountain and Highland Maps series, we released the “Mountain and Highland Maps Jigsaw Puzzle,” which was well received and temporarily sold out.」
Brand value-building initiatives progressed to commemorative products marking the 60th anniversary of the launch of the Mountain and Highland Maps series, followed by second and third product releases. - 2026-05-15AdvancedEarnings
「The hit product Mapple Touken Ranbu Travelers’ Guide, which ranked first in the “Books” category on Amazon and Rakuten Books, contributed to sales.」
The Company indicated that the performance of a hit product contributed to higher sales as part of the expansion of its brands and publishing products. - FY2025AdvancedAnnual report
「In December, we held the first in-person event in 2 years, “Kotori Trip: Travel Marche 2024,” in Omotesando.」
For the Kotori Trip brand, we resumed in-person events for the first time in 2 years, in addition to offering an unlimited e-book subscription service, thereby expanding customer touchpoints. - FY2024AdvancedAnnual report
「From February 2024 onward, we carried out 3 rounds of renovations to the travel media site Kotori Trip Web, improving it to make it easier to view and use based on user surveys.」
We enhanced brand value by improving Kotori Trip Web in 3 stages based on user surveys and strengthening digital touchpoints with the brand. - FY2023-Q3AdvancedAnnual report
「During the same period, in addition to launching *Kotorippu passport*, the first subscription service in the popular women's travel guidebook series *Kotorippu*, which has cumulative circulation of more than 18 million copies and offers unlimited access to e-books including *Kotorippu* and the quarterly *Kotorippu Magazine*, we began offering *Mapple Link: Unlimited Access to Domestic Regional Guidebooks*, a subscription service providing unlimited access to e-books of all domestic regional editions of *Mapple Magazine* through the smartphone app *Mapple Link*.」
For the ことりっぷ brand, the Company launched its first subscription service covering e-books with cumulative circulation exceeding 18 million copies, expanding the brand's touchpoints into digital channels. - FY2019AdvancedAnnual report
「In November, to commemorate the 10th anniversary of the launch of the Company's ことりっぷ guidebook series, it held a large-scale event titled ことりっぷ旅するマルシェ, themed "Good and Lovely Things from Japan," bringing together shops featured in ことりっぷ books and on its website, as well as editors' recommended shops from across Japan. In March, it held a limited-time collaboration cafe and workshops as a gesture of appreciation to its readers.」
In connection with ことりっぷ's 10th anniversary, the Company held a collaboration cafe and workshops in addition to the large-scale event, expanding its brand touchpoints. - FY2019-Q3AdvancedAnnual report
「In November, to commemorate the 10th anniversary of the launch of the Company's ことりっぷ guidebook series, it held a large-scale event titled ことりっぷ旅するマルシェ, themed "Good and Lovely Things from Japan," bringing together shops featured in ことりっぷ books and on its website, as well as editors' recommended shops from across Japan.」
To mark the 10th anniversary of the launch of ことりっぷ, the Company held a large-scale event bringing together stores and other businesses featured in its books and on its website, giving concrete form to its efforts to build brand value. - FY2018First statedAnnual report
「Under the policy of "building brand value that supports travel and outings," the Company will build the brand value of the product brands Mapple and ことりっぷ, as well as the corporate brand MAPPLE that serves as their foundation, and remain a preferred travel brand.」
For Mapple, ことりっぷ and MAPPLE, the Company explicitly stated for the first time its policy of building brand value as preferred travel brands.