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Shobunsha Holdings (9475) · RiskMitigated

Declining PND Sales Driven by Free Navigation Apps and Sluggish Kei Car Sales

First written in FY2017-Q1. 8 of 24 entries say "Worsened", first in FY2017-Q2. Latest entry: FY2025.

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ProgressHeldSoftenedWorse2016: 220162017: 420172018: 420182019: 420192020: 320202021: 120212022: 120222023: 120232024: 320242025: 12025
Same theme, other companies
Sales Fluctuations Driven by Adoption and Substitution in the Automotive Electronics MarketA theme 4 companies write about · 2 as a headwind · 2 as a tailwind

Shobunsha Holdings moved to the "Worse" side of this theme in 2016.

0 other companies' latest entry also says "Mitigated".

Ridges = years it wrote progress, valleys = years it wrote worse. Most hopeful companies at the back. Drag to turn, scroll to zoom, right-drag to pan. On a phone, two fingers turn and pinch to zoom; one finger scrolls the page.
Full recordFilings, disclosures and news, newest first
  1. FY2025MitigatedAnnual report

    「As semiconductor market conditions recover, orders for partner smart GPS products, which enable highly accurate autonomous navigation alongside commercial-use navigation, are also steadily increasing.」

    Although the retail PND market continues to shrink due to free navigation apps and other factors, orders for commercial-use navigation-related products are increasing as semiconductor market conditions recover, and progress has been made in offsetting the decline.
  2. FY2025-H1MitigatedAnnual report

    「As semiconductor market conditions recover, orders for partner smart GPS products, which enable highly accurate autonomous navigation alongside commercial-use navigation, are also steadily increasing.」

    Against the previous stagnation in PND and map license sales caused by constrained semiconductor supplies, orders for partner smart GPS products related to commercial-use navigation are increasing as semiconductor market conditions recover.
  3. FY2024ReframedAnnual report

    「Although the retail PND market is rapidly shrinking due to the spread of free navigation apps on smartphones and connected in-vehicle systems (display audio), we are focusing on winning orders for commercial-use car navigation to offset this decline and pursue further growth,」

    The spread of connected in-vehicle systems, in addition to free navigation apps, was identified as a factor behind the decline in the retail PND market. The shift toward offsetting the decline with commercial-use car navigation continues.
  4. FY2024-Q3ReframedAnnual report

    「As the retail PND market has contracted due to the spread of free navigation apps on smartphones and connected in-vehicle systems, the commercial-use car navigation business has been steadily expanding orders. In addition to beginning to offer the latest version, "Commercial-Use Car Navigation SDK Ver.8.0," the company launched the car navigation app "MAPPLE Route Navigator," which is designed for work involving fixed routes, such as route delivery, collection, inspection and passenger transport, allowing experienced drivers to share route knowledge smoothly and helping address the challenges associated with the so-called 2024 problem in Japan's logistics industry.」

    Although the retail PND market continues to shrink due to free navigation apps and other factors, the company cites growing orders for commercial-use car navigation, the provision of SDK Ver.8.0 and the launch of an app for fixed routes as alternative areas. The response to the risk of declining PND sales has been reframed as a shift toward commercial-use navigation.
  5. FY2024-Q1MitigatedAnnual report

    「As semiconductor supplies, which had been constrained for an extended period, finally recovered, the order backlog for products from partners in the commercial-use car navigation business was cleared, contributing to higher sales during the period.」

    The company states that the recovery in semiconductor supplies cleared the order backlog for products from partners in the commercial-use car navigation business. The previous factor suppressing sales, namely supply constraints, was alleviated.
  6. FY2022WorsenedAnnual report

    「In addition to the lack of visibility for the inbound business outlook amid the COVID-19 pandemic, prolonged global semiconductor shortages caused map licenses for PND navigation apps to stagnate, and sales fell short of the previous consolidated fiscal year's level.」

    The company states that PND-related revenue fell below the previous year's level because prolonged semiconductor shortages caused continued stagnation in map licenses for the retail market.
  7. FY2022-Q2ReframedAnnual report

    「Due to the global disruption in semiconductor supplies, sales of map licenses for the retail market for PND navigation apps remained sluggish, and sales fell short of the previous fiscal year's level.」

    In addition to the impact of free navigation apps and other factors, the company identifies the stagnation in map licenses for the retail market caused by the global disruption in semiconductor supplies as a new factor behind the stagnation in PND-related revenue.
  8. FY2021-Q2RestatedAnnual report

    「We are promoting the provision of new solutions for commercial-use navigation and expanding sales channels to offset declines in PND- (basic navigation system) and retail navigation-related revenue.」

    The company continues to pursue the provision of new solutions for commercial-use navigation and the expansion of sales channels to offset declines in PND- and retail navigation-related revenue.
  9. FY2021-Q1ReframedAnnual report

    「While expanding sales of new solutions for commercial-use navigation to offset declines in PNDs (basic navigation systems) and retail navigation systems,」

    The description has shifted from identifying free navigation apps as the direct factor to framing the business response as offsetting declines in PNDs and retail navigation systems with new solutions for commercial-use navigation.
  10. FY2020-Q3WorsenedAnnual report

    「Electronic sales were ¥1,394 million, down ¥129 million from the first nine months of the previous fiscal year, as sales of embedded applications for our PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, while inbound business sales declined following the large bid project secured in the previous year.」

    The decline in sales of embedded PND applications due to free navigation apps and the decline following the large inbound bid project secured in the previous year continued, resulting in a ¥129 million year-on-year decrease in electronic sales.
  11. FY2020-Q2ReframedAnnual report

    「Electronic sales were ¥962 million, down ¥82 million from the first six months of the previous fiscal year, as sales of embedded applications for our PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, while inbound business sales declined following the large bid project secured in the previous year.」

    While sales of embedded PND applications continued to decline due to free navigation apps, the decline following the large inbound bid project secured in the previous year became an additional factor, resulting in an ¥82 million year-on-year decrease in electronic sales.
  12. FY2020-Q1ReframedAnnual report

    「Electronic sales were ¥425 million, down ¥63 million from the first quarter of the previous fiscal year, as sales of embedded applications for our PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, while we also reexamined the profitability of projects, including projects ordered annually, and narrowed the projects pursued.」

    While sales of embedded PND applications continued to decline due to free navigation apps, narrowing the projects pursued after reexamining their profitability was identified as a new factor behind the decline in sales.
  13. FY2019ReframedAnnual report

    「Electronic sales were ¥2,269 million, down ¥50 million from the previous consolidated fiscal year. Although the decline in sales had begun to level off, sales related to our PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, and map distribution service sales also declined due to the impact of free map services.」

    While the decline in PND-related sales continued, the decline in map distribution services due to free map services was newly identified. At the same time, the company stated that electronic sales were beginning to level off.
  14. FY2019-Q3WorsenedAnnual report

    「In the first nine months of the current fiscal year, electronic sales were ¥1,523 million, down ¥112 million from the first nine months of the previous fiscal year, as sales related to our PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, while sales of some applications for smartphones also declined.」

    In addition to the decline in PND-related sales due to free navigation apps, the decline in sales of some applications for smartphones continued, resulting in a ¥112 million year-on-year decrease in electronic sales.
  15. FY2019-Q2WorsenedAnnual report

    「In the first six months of the current fiscal year, electronic sales were ¥1,048 million, down ¥49 million from the first six months of the previous fiscal year, as sales related to our PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, while sales of some applications for smartphones also declined.」

    In addition to the decline in PND-related sales due to free navigation apps, the decline in sales of some applications for smartphones continued, resulting in a ¥49 million year-on-year decrease in electronic sales.
  16. FY2019-Q1WorsenedAnnual report

    「Electronic sales were ¥487 million, down ¥27 million from the first quarter of the previous fiscal year, as sales related to our PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, while sales of some applications for smartphones also declined.」

    The decline in PND-related sales due to free navigation apps continued, while the decline in sales of some applications for smartphones also contributed to a ¥27 million year-on-year decrease in electronic sales.
  17. FY2018WorsenedAnnual report

    「Electronic sales were ¥2,319 million, down ¥522 million from the previous consolidated fiscal year, as sales related to our PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, while the loss of a large recurring project in the previous consolidated fiscal year also had an impact.」

    The impact of free navigation apps and the lost large recurring project continued throughout the year, resulting in a ¥522 million year-on-year decline in electronic sales.
  18. FY2018-Q3RestatedAnnual report

    「Electronic sales were ¥1,635 million, down ¥347 million from the first nine months of the previous fiscal year, as sales related to our PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, while the loss of a large recurring project in the previous consolidated fiscal year also had an impact.」

    The free navigation apps and the large recurring project lost in the previous fiscal year continue to be cited as factors behind the decline in electronic sales, including PND-related sales.
  19. FY2018-Q2RestatedAnnual report

    「Electronic sales were ¥1,097 million, down ¥254 million from the first six months of the previous fiscal year, as sales related to our PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, while the loss of a large recurring project in the previous consolidated fiscal year also had an impact.」

    The decline in PND-related sales due to free navigation apps and the impact of the large recurring project lost in the previous fiscal year continue to weigh on electronic sales.
  20. FY2018-Q1RestatedAnnual report

    「In the electronics business, sales related to the Group's PNDs (basic car navigation systems) continued to decline due to the impact of free navigation apps, while the loss of large ongoing projects in the previous fiscal year also affected results. Net sales were ¥514 million, a decrease of ¥171 million from the cumulative first quarter of the previous fiscal year.」

    The decline in PND-related sales caused by free navigation apps and the impact of large ongoing projects lost in the previous fiscal year continued to be cited, and electronics sales decreased by ¥171 million year on year.
  21. FY2017WorsenedAnnual report

    「In the electronics business, sales declined substantially for Mapple Navi, application software for basic car navigation systems, due largely to the impact of free navigation apps on smartphones and other devices and weak sales of mini-vehicles. In addition, the acquisition of new projects to offset the loss of large projects that had been ongoing for some time did not progress as expected. Net sales were ¥2,842 million, a decrease of ¥660 million from the previous fiscal year (down 18.9% year on year).」

    The effects of free navigation apps, weak sales of mini-vehicles, the loss of large projects and delays in acquiring new projects continued, and electronics sales decreased 18.9%, or ¥660 million, year on year.
  22. FY2017-Q3RestatedAnnual report

    「In the electronics business, in addition to the decline in sales related to PNDs (basic car navigation systems), the acquisition of new projects to offset the loss of large projects that had been ongoing for some time did not progress as expected. Net sales were ¥1,983 million, a decrease of ¥474 million from the cumulative third quarter of the previous fiscal year.」

    The decline in PND-related sales, the loss of large projects and delays in acquiring new projects continued to be cited as the same factors as in the previous quarter.
  23. FY2017-Q2WorsenedAnnual report

    「In the electronics business, in addition to the decline in sales related to PNDs (basic car navigation systems), the acquisition of new projects to offset the loss of large projects that had been ongoing for some time did not progress as expected. Net sales were ¥1,351 million, a decrease of ¥320 million from the cumulative second quarter of the previous fiscal year.」

    The decline in PND-related sales continued, and electronics sales decreased by ¥320 million year on year. The loss of large projects and delays in acquiring new projects were also cited.
  24. FY2017-Q1First statedAnnual report

    「In the electronics business, sales related to the Group's PNDs (basic car navigation systems) declined due to the ongoing impact of free navigation apps and weak sales of mini-vehicles. Net sales were ¥685 million, a decrease of ¥214 million from the cumulative first quarter of the previous fiscal year.」

    It explains that PND-related sales decreased by ¥214 million year on year due to the impact of free navigation apps and weak sales of mini-vehicles.
Moved together

"Maintaining cash and cash equivalents" moved the same way as this thread, in the same document, in 13 of its 24 moves.

13129866★123456
  1. ★This thread
  2. 1Maintaining cash and cash equivalents13×
  3. 2Stagnant Corporate Earnings and Consumer Sentiment Due to Global Economic Uncertainty and the Stronger Yen12×
  4. 3The Shift from Print to Digital Media and the Long-Term Decline of the Publishing Business9×
  5. 4Maintaining the Equity Ratio and Cash on Hand8×
  6. 5Declining Sales and Widening Operating Loss6×
  7. 6Expanding the Passenger-Car and Commercial Navigation Market6×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

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Declining PND Sales Driven by Free Navigation Apps and Sluggish Kei Car Sales | Shobunsha Holdings,Inc. (9475) | Komori