Competition with Rival Services for Members and on Price
First written in FY2018. 1 of 2 entries say "Restated". Latest entry: FY2021.
5 other companies' latest entry also says "Restated".
- FY2021RestatedAnnual report
「If competition for customer acquisition with competitors becomes intense and price competition, including with free services, intensifies, the Group may be unable to maintain relationships with users of its services and business partners because customers switch to other companies' services or the Group cannot maintain cost competitiveness, which could affect the Group's management.」
The Company continues to disclose differentiation from competitors, price competition including with free services, and customer outflows to other services as risks. - FY2018First statedAnnual report
「If the Company is unable to differentiate its content from that of competitors in terms of content, quality, pricing and other factors, it may be unable to secure the planned number of paid subscribers for its paid subscription services. Alternatively, if competition for customer acquisition with competitors intensifies and price competition becomes more severe, the Company may be unable to maintain its paid subscriber base because subscribers switch to other companies' services or because it cannot maintain cost competitiveness.」
The Company discloses the failure to differentiate its content, competition with rivals for subscribers and on pricing, and subscriber outflows to other services as risks.