Enhancing Customer Satisfaction through Value-Added, High-Quality Services at Affordable Prices
First written in FY2017. 3 of 6 entries say "Restated". Latest entry: 2026-07-30.
The whole theme swung hardest in 2020: 2 of 9 companies on the "Worse" side.
6 other companies' latest entry also says "Advanced".
- 2026-07-30AdvancedFinancial Results Presentation
「Initiatives to improve CX」
Presented specific initiatives related to customer experience and support for use in local communities, including smartphone classes at stores, activities at elementary and junior high schools, partnerships with local governments, and visits to remote islands. - FY2026ReframedAnnual report
「We are improving CX (customer experience) through initiatives focused on LTV (Life Time Value: customer lifetime value) and by embodying the new brand statement, “All for Family.”」
The previous goal of customer satisfaction through added value, high quality, and affordable pricing was supplemented by language centered on customer lifetime value, brand experience, and improved CX. - FY2022RestatedAnnual report
「To respond flexibly and promptly to rapid changes in the business environment and increasingly sophisticated and diverse customer needs, we strive to enhance the added value of our mobile business, provide high-quality services at affordable prices, and contribute to the development of society. We aim to be a company that satisfies its customers and earns their familiarity and respect.」
The company continues to pursue a management policy focused on enhancing added value, quality, affordability, and customer satisfaction. - FY2021RestatedAnnual report
「To respond flexibly and promptly to rapid changes in the business environment and increasingly sophisticated and diverse customer needs, we strive to enhance the added value of our mobile business, provide high-quality services at affordable prices, and contribute to the development of society. We aim to be a company that satisfies its customers and earns their familiarity and respect.」
The company continues to pursue a management policy focused on enhancing added value, quality, affordability, and customer satisfaction. - FY2019RestatedAnnual report
「To respond flexibly and promptly to rapid changes in the business environment and increasingly sophisticated and diverse customer needs, we strive to enhance the added value of our mobile business, provide high-quality services at affordable prices, and contribute to the development of society. We aim to be a company that satisfies its customers and earns their familiarity and respect.」
The company continues to pursue a policy of enhancing added value, providing high-quality services at affordable prices, and improving customer satisfaction. - FY2017First statedAnnual report
「To respond flexibly and promptly to rapid changes in the business environment and increasingly sophisticated and diverse customer needs, we strive to enhance the added value of telecommunications, provide high-quality services at affordable prices, and contribute to the development of society. We aim to be a company that satisfies its customers and earns their familiarity and respect.」
The company explicitly identifies enhancing added value, providing high-quality services at affordable prices, and improving customer satisfaction and corporate reputation as integrated management objectives.