Expanding customer touchpoints through a capital and business alliance with Lawson Loyalty Marketing
First written in FY2020-Q3. 9 of 12 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-09-01.
1 other company's latest entry also says "Advanced".
- 2026-09-01Advancedwww.kyoto-np.co.jp
「ＫＤＤＩは１日、京都市伏見区の京セラ本社に社員専用のコンビニエンスストア「オフィスローソン」を開設した。」
ローソンとの共同経営・店舗実証の取り組みが、KDDI施設以外の京セラ本社への社員専用店舗開設へ具体化した。 - FY2026-H1AdvancedAnnual report
「This will promote active interaction and the creation of ideas and innovation. In addition, we opened the Lawson Takanawa Gateway City store as the first “Real×Tech LAWSON” store, a convenience store of the future combining the warmth of physical retail with the power of technology.」
Joint management with Lawson advanced through the opening of the first “Real×Tech LAWSON” store at TAKANAWA GATEWAY CITY and demonstrations aimed at rolling out the convenience store of the future to other locations. - FY2025AdvancedAnnual report
「Following completion of the acquisition of Lawson shares in August last year, Lawson moved to a joint management structure in which Mitsubishi Corporation and KDDI each hold a 50% ownership interest. The 3 companies will promote the expansion of “Real×Tech Convenience” to transform Lawson into the “convenience store of the future” by leveraging the business foundations and AI and DX technologies of Mitsubishi Corporation and KDDI.」
Collaboration with Lawson advanced from making it an equity-method affiliate to a joint management structure in which Mitsubishi Corporation and KDDI each hold 50%, making the transformation into the “convenience store of the future” through AI and DX technologies more concrete. - FY2025-H1AdvancedAnnual report
「Following completion of the acquisition of Lawson shares in August this year, Lawson moved to a joint management structure in which Mitsubishi Corporation and KDDI each hold a 50% ownership interest. The 3 companies aim to expand “Real×Tech Convenience” by leveraging the business foundations and AI and DX technologies of Mitsubishi Corporation and KDDI to transform Lawson into the “convenience store of the future.” They also aim to work with local governments to resolve the social issues facing stores and communities and further develop Lawson's role as the “neighbourhood comfort station.”」
Collaboration with Lawson advanced from making it an equity-method affiliate to establishing a joint management structure in which Mitsubishi Corporation and KDDI each hold 50%, making the use of AI and DX for the “convenience store of the future” more concrete. - FY2024AdvancedAnnual report
「As a result of the tender offer, KDDI's voting rights ownership ratio in Lawson reached 41.1%. Accordingly, Lawson became an equity-method affiliate on 7 May 2024, the date settlement of the tender offer commenced.」
The existing customer-touchpoint collaboration with Lawson advanced to making Lawson an equity-method affiliate through the tender offer. KDDI plans to jointly manage Lawson with Mitsubishi Corporation, with each company holding 50% of the voting rights. - FY2024-Q3RaisedAnnual report
「Following completion of the transaction, Mitsubishi Corporation and KDDI will each hold 50% of Lawson's voting rights, and the 2 companies will work together as joint management partners, along with Lawson, to enhance its corporate value. Planned launch of the tender offer Around April 2024 Planned start date of the capital and business alliance Around September 2024」
The existing capital and business alliance and customer-touchpoint collaboration with Lawson were expanded through a tender offer expected to total approximately ¥496.5 billion and joint management with Mitsubishi Corporation, with each holding 50%. The companies aim to provide services integrating physical and digital channels by leveraging Lawson's store network, financial, healthcare and point-related services, among others. - FY2021-Q3AdvancedAnnual report
「To promote the use of au PAY and Ponta points, we have conducted enhanced point-reward campaigns at department stores, shopping centres, drugstores and restaurants under the name “Tanuki's Big Return Campaign” since December last year, and are working to acquire users through TV commercials and other channels.」
Promotional activities for Ponta and au PAY were expanded from Lawson and other outlets to department stores, shopping centres, drugstores and restaurants. - FY2021-Q2AdvancedAnnual report
「To further expand the au economic sphere, we promoted the use of au PAY and Ponta points through recurring point-increase campaigns at Lawson, as well as ongoing point-increase campaigns with industries such as drugstores and supermarkets and major companies such as Uniqlo.」
Building on collaboration with Lawson, promotional initiatives for Ponta and au PAY were expanded to drugstores, supermarkets, Uniqlo and other businesses. - FY2021-Q1AdvancedAnnual report
「On 21 May this year, au WALLET points were integrated with Ponta points, creating a member base of more than 100 million, one of the largest in Japan. From April, as part of a household-support campaign, we offered 4% points back on au PAY purchases at approximately 14,500 Lawson stores nationwide, with higher rewards on Santaro Days, to strengthen cooperation and encourage au PAY usage.」
Collaboration with Lawson and Loyalty Marketing was made more concrete through the integration of Ponta points and au PAY reward initiatives at approximately 14,500 stores nationwide, advancing the expansion of customer touchpoints. - FY2020-Q3First statedAnnual report
「To expand our points of contact with customers, we entered into a capital and business alliance agreement with Lawson and Loyalty Marketing in December last year.」
The expansion of customer touchpoints through a capital and business alliance with Lawson and Loyalty Marketing was disclosed for the first time as a standalone initiative.