Sales Concentrated among Two Major Advertising Agencies
First written in FY2018. . Latest entry: FY2026.
The whole theme swung hardest in 2025: 22 of 67 companies on the "Worse" side.
26 other companies' latest entry also says "Other".
- FY2026Change in the names and percentages of customers after the integration of Hakuhodo DY Media PartnersAnnual report
「Dentsu Inc. 95,235 28.05 Hakuhodo Inc. 61,887 18.23」
Sales concentration in major advertising agencies has continued. Dentsu's share was 28.05% and Hakuhodo's share was 18.23%. Hakuhodo DY Media Partners was integrated into Hakuhodo through an absorption-type company split effective 1 April 2025. - FY2025Both Dentsu's and Hakuhodo's shares declinedAnnual report
「Dentsu Inc. ¥89,058 million 27.48 Hakuhodo DY Media Partners, Inc. ¥56,385 million 17.40」
Sales concentration in 2 major advertising agencies has continued, but Dentsu's share was 27.48% and Hakuhodo DY Media Partners' share was 17.40%, both down from 27.82% and 17.54%, respectively, in the previous fiscal year. - FY2024Further decline in Dentsu's share; slight decline in Hakuhodo's shareAnnual report
「Dentsu Inc. ¥85,667 million 27.82 Hakuhodo DY Media Partners, Inc. ¥54,020 million 17.54」
Sales concentration in 2 major advertising agencies has continued, but Dentsu's share fell from 29.39% in the previous fiscal year to 27.82%, while Hakuhodo DY Media Partners' share also edged down from 17.55% to 17.54%. - FY2023Dentsu's share declined; Hakuhodo's share increasedAnnual report
「Dentsu Inc. 89,497 29.39 Hakuhodo DY Media Partners, Inc. 53,459 17.55」
Sales concentration in 2 major advertising agencies has continued. Dentsu's share of sales fell from 33.01% in the previous fiscal year to 29.39%, while Hakuhodo DY Media Partners' share rose from 17.09% to 17.55%. - FY2022Dentsu’s share up, Hakuhodo’s share downAnnual report
「Dentsu Inc. ¥98,468 million 33.01 Hakuhodo DY Media Partners, Inc. ¥50,985 million 17.09」
Sales concentration in 2 major advertising agencies has continued. Dentsu's share of sales rose from 29.60% in the previous fiscal year to 33.01%, while Hakuhodo DY Media Partners' share fell from 18.72% to 17.09%. - FY2021Decline in sales concentration in 2 major advertising agenciesAnnual report
「Dentsu Inc. ¥78,319 million 29.60 Hakuhodo DY Media Partners Inc. ¥49,525 million 18.72」
Sales remain concentrated in the 2 major companies, but Dentsu’s share was 29.60% and Hakuhodo DY Media Partners’ share was 18.72%, down from 30.51% and 20.29%, respectively, in the previous fiscal year. - FY2018First statedAnnual report
「Dentsu Inc. ¥100,296 million 33.15 Hakuhodo DY Media Partners Inc. ¥60,828 million 20.11」
As a percentage of consolidated net sales for the current fiscal year, Dentsu Inc. accounted for 33.15% and Hakuhodo DY Media Partners Inc. for 20.11%.