Improving television ratings
First written in FY2017. 3 of 6 entries say "Advanced", first in FY2018. Latest entry: FY2024.
No other company in this theme has enough history to compare yet.
- FY2024RestatedAnnual report
「To stem the shift away from television, we are working on the production and scheduling of television programs targeting primarily people aged 4 to 49.」
The policy of producing and scheduling programs targeting primarily people aged 4 to 49 was reaffirmed. - FY2022RestatedAnnual report
「To stem the shift away from television, we are working on the production and scheduling of television programs targeting primarily people aged 4 to 49.」
The policy of producing and scheduling programs targeting primarily people aged 4 to 49, in response to declining television viewership, was reaffirmed. - FY2021AdvancedAnnual report
「To stem the shift away from television, we are working on the production and scheduling of television programs targeting primarily people aged 4 to 49.」
To address declining television viewership, the company set people aged 4 to 49 as its primary target and outlined a policy of advancing program production and scheduling. - FY2019AdvancedAnnual report
「At BSN, we position the internet alongside radio and television as a core channel for disseminating information, and launched the BSN app this spring. We will use the app as a tool for connecting with viewers and listeners and for delivering information fully and effectively.」
To address declining television viewership, the company positioned the internet as a core channel for disseminating information and began initiatives to broaden contact with viewers and listeners by launching the BSN app. - FY2018AdvancedAnnual report
「In April last year, we launched the regular two-hour live Saturday-noon program Saturday Lunch TV “Naji Latte,” increasing opportunities to deliver more news and topics from Niigata to residents and working to disseminate information as a local broadcaster. From this fiscal year, we have also scheduled the afternoon information variety program “Gogosuma” from CBC Television, creating more opportunities to transmit information from Niigata to the Kanto region and other areas.」
In addition to continuing Saturday Lunch TV “Naji Latte,” we began scheduling “Gogosuma,” expanding opportunities to disseminate local information and collaborate with key and affiliated stations. - FY2017First statedAnnual report
「As part of this spring's programming changes, we launched the two-hour live Saturday-noon program Saturday Lunch TV “Naji Latte,” increased live broadcasts, brought timely information into viewers' homes, and worked on simultaneous live broadcasts with radio. We will continue to enhance and develop the planning, production, and sales of nationally networked programs, as well as compelling content that can be expanded overseas, in pursuit of high-quality program production. We believe these efforts will lead to higher program ratings, directly contributing to increased spot revenue.」
We aim to improve ratings through new programs, live broadcasts, simultaneous live broadcasts with radio, and the production of content suitable for nationwide networks and overseas expansion.