Strengthening Radio
First written in FY2017. 5 of 7 entries say "Advanced", first in FY2018. Latest entry: FY2024.
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- FY2024RestatedAnnual report
「We continued developing programs with listening through the internet streaming service radiko.jp in mind, seeking to attract new listeners through its Time-Free function, which allows listening at any time, and Area-Free function, which allows listening from outside the broadcast area. Wide-FM (FM supplementary broadcasting) has also expanded the area in which broadcasts can be enjoyed with clear sound quality.」
The radio-strengthening measures of attracting new listeners, eliminating areas with poor reception, and strengthening functionality during disasters through radiko.jp and wide FM were reaffirmed. - FY2023-Q3AdvancedAnnual report
「The radio division focused on acquiring new sponsors, and spot advertising performed well.」
Efforts to acquire new sponsors helped radio spot advertising perform well. - FY2022AdvancedAnnual report
「We continued developing programs with listening through the internet streaming service radiko.jp in mind, seeking to attract new listeners through its Time-Free function, which allows listening at any time, and Area-Free function, which allows listening from outside the broadcast area. Wide-FM (FM supplementary broadcasting) has also expanded the area in which broadcasts can be enjoyed with clear sound quality.」
We used radiko.jp's Time-Free and Area-Free functions and wide FM to attract new listeners, eliminate areas with poor reception, and strengthen functionality during disasters. - FY2021AdvancedAnnual report
「We substantially revamped our programming, including by bringing in popular personalities. We also continued developing programs with listening through the internet streaming service radiko.jp in mind, seeking to attract new listeners through its Time-Free function, which allows listening at any time, and Area-Free function, which allows listening from outside the broadcast area. Wide-FM (FM supplementary broadcasting) also enables listeners to enjoy broadcasts with clear sound quality, and the launch of Takada FM expanded its coverage area.」
We gave concrete form to efforts to attract new listener segments through a major programming overhaul, radiko.jp support, and expansion of the listening area through the launch of Takada FM. - FY2019AdvancedAnnual report
「Through the internet streaming service radiko.jp, we offer diverse listening options, including the Time-Free function, which allows listeners to listen at any time, and the Area-Free function, which allows them to listen from outside the broadcast area. Wide-FM (FM supplementary broadcasting) also enables listeners to enjoy broadcasts with clear sound quality.」
The existing wide-FM and app initiatives were developed into the use of radiko.jp's Time-Free and Area-Free functions, expanding opportunities to listen to radio. - FY2018AdvancedAnnual report
「We also established wide-FM (FM supplementary broadcasting) relay stations, covering 80% of households in Niigata Prefecture and serving as one of the important lifelines in the event of a disaster. In addition, as FM broadcasting improves sound quality, we will continue to enhance the quality of our in-house programs by expanding music programming and otherwise making use of its characteristics. As listening habits become increasingly diverse with the spread of smartphones, BSN Radio can now be enjoyed nationwide through apps such as radiko.jp and Radio Cloud.」
In addition to covering 80% of households in the prefecture through wide FM, we expanded nationwide listening opportunities through radiko.jp and Radio Cloud and improved program content and quality. - FY2017First statedAnnual report
「Amid the lack of improvement in overall conditions in the radio industry, we have sought to strengthen our sales capabilities by establishing a Radio Sales Department within the Sales Division and developing proposals for radio-specific programs. We also established the first wide-FM (FM supplementary) relay station in the Shinetsu region and received the Director-General's Award from the Shinetsu General Communications Office on 1 June last year, Radio Day, for helping ensure the transmission of information to residents during disasters and promoting the development and wider use of radio frequencies in the region. The station covers 80% of households in Niigata Prefecture and functions as one of the important lifelines in the event of a disaster. In addition, as FM broadcasting improves sound quality, we will continue to enhance the quality of our in-house programs by expanding music programming and otherwise making use of its characteristics.」
Measures to strengthen radio included establishing a Radio Sales Department, developing original proposals, expanding wide-FM relay stations, and improving program quality. Wide FM was stated to cover 80% of households in the prefecture.