Intensifying Competition with Other Media, Including the Internet
First written in FY2017. 3 of 6 entries say "Worsened", first in FY2019. Latest entry: FY2024.
Bsn Media Holdings moved to the "Worse" side of this theme in 2019.
3 other companies' latest entry also says "Restated".
- FY2024RestatedAnnual report
「Media delivering video and audio have diversified, with the spread of broadband delivery services over the internet in addition to television media such as terrestrial broadcasting, BS broadcasting, CS broadcasting and cable television, further intensifying competition among advertising media.」
Intensifying competition between terrestrial broadcasting and other broadcast media and broadband delivery services over the internet was reconfirmed. - FY2022WorsenedAnnual report
「Internet advertising exceeded terrestrial television advertising expenditure, and the trend toward a shift away from television, particularly among younger people, began to become more pronounced.」
It was stated that internet advertising had exceeded terrestrial television advertising expenditure, indicating more concretely that intensifying competition among traditional media represented a structural change. - FY2021WorsenedAnnual report
「Media delivering video and audio have diversified, with the spread of broadband delivery services over the internet in addition to television media such as terrestrial broadcasting, BS broadcasting, CS broadcasting and cable television, further intensifying competition among advertising media. If competition with these media intensifies further, it could affect the performance of our Group depending on how developments unfold.」
The scope of competing media was explicitly extended to broadband delivery services over the internet, again indicating intensifying competition among advertising media. - FY2019WorsenedAnnual report
「According to research by advertising agencies, internet advertising has continued to grow at a double-digit rate and is approaching the scale of terrestrial television advertising expenditure. This reflects a shift away from television, particularly among younger people.」
The previous concern over competition from internet advertising and media diversification became more concrete through double-digit growth in internet advertising, its approach to terrestrial television advertising expenditure, and a shift away from television, particularly among younger people. - FY2018RestatedAnnual report
「With the proliferation of smartphones, tablets and other devices, media and channels have diversified, making it increasingly difficult for radio and television, the core businesses of our broadcasting operations, to maintain the dominant position they have held as advertising media.」
It was reconfirmed that the proliferation of media and channels through smartphones, tablets and other devices was making the competitive environment for broadcasting advertising media more challenging. - FY2017First statedAnnual report
「Advances in digital technology have intensified competition among advertising media, with growth in internet advertising in addition to television media such as digital terrestrial broadcasting, BS digital broadcasting, CS digital broadcasting and cable television. If competition with these media intensifies further, it could affect the performance of our Group depending on how developments unfold.」
It was stated that competition among advertising media had intensified due to growth in digital broadcasting, cable television and internet advertising.