Research and Application of the Latest Technologies

「Through demonstration broadcasts in August and December 2025, we confirmed the technology’s practicality and received high evaluations from both inside and outside the company.」

「Research and development expenses for the Media and Content Business for the consolidated fiscal year were ¥547 million, with the main areas of research and development and their results as follows.」

「The amount spent on research and development activities by the Group as a whole during the interim consolidated accounting period was ¥76 million. There were no material changes in the status of the Group’s research and development activities during the interim consolidated accounting period.」

「We developed the “Speed Gun Display System” using “Aidy” and an “Automated Caption Display System” for the Basketball and Rugby World Cups.」

「The amount spent on research and development activities by the Group as a whole during the nine-month cumulative period was ¥133 million. There were no material changes in the status of the Group’s research and development activities during the nine-month cumulative period.」

「The amount spent on research and development activities by the Group as a whole during the nine-month cumulative period was ¥151 million. There were no material changes in the status of the Group’s research and development activities during the nine-month cumulative period.」

「The amount spent on research and development activities by the Group as a whole during the six-month cumulative period was ¥98 million. There were no material changes in the status of the Group’s research and development activities during the six-month cumulative period.」

「The amount spent on research and development activities by the Group as a whole during the three-month cumulative period was ¥64 million. There were no material changes in the status of the Group’s research and development activities during the three-month cumulative period.」

「For the “Tokyo 2020 Olympic and Paralympic Games” and the “Beijing 2022 Olympic Games,” we developed and operated in-house, without relying on external vendors, a software program that applied AI image-recognition technology to replace English captions in international video feeds with Japanese captions.」

「The amount spent on research and development activities by the Group as a whole during the nine-month cumulative period was ¥199 million. There were no material changes in the status of the Group’s research and development activities during the nine-month cumulative period.」

「The amount spent on research and development activities by the Group as a whole during the six-month cumulative period was ¥124 million. There were no material changes in the status of the Group’s research and development activities during the six-month cumulative period.」

「The amount spent on research and development activities by the Group as a whole during the three-month cumulative period was ¥57 million. There were no material changes in the status of the Group’s research and development activities during the three-month cumulative period.」

「For baseball broadcasts in fiscal 2020, we introduced “AI Catcher,” which uses AI to predict the next pitch as a new viewing experience, allowing viewers to enjoy seeing whether the actual pitch would match the commentator’s “reading” or the AI’s “data analysis.”」

「The amount spent on research and development activities by the Group as a whole during the nine-month cumulative period was ¥198 million. There were no material changes in the status of the Group’s research and development activities during the nine-month cumulative period.」

「The amount spent on research and development activities by the Group as a whole during the six-month cumulative period was ¥117 million. There were no material changes in the status of the Group’s research and development activities during the six-month cumulative period.」

「We successfully conducted an experiment to transmit 4K camera footage using Japan’s first 5G pre-commercial service and used it in the production of BS4K broadcast programs.」

「The amount spent on research and development activities by the Group as a whole during the nine-month cumulative period was ¥161 million. There were no material changes in the status of the Group’s research and development activities during the nine-month cumulative period.」

「The amount spent on research and development activities by the Group as a whole during the six-month cumulative period was ¥95 million. There were no material changes in the status of the Group’s research and development activities during the six-month cumulative period.」

「We developed “AI Kahoko,” a chatbot based on the protagonist of a television drama, the first of its kind in Japan, and used it to promote the program on social media. We enhanced the chatbot so that its conversations grew each week and became interconnected, generating conversations with 440,000 social media users and approximately 100 million exchanges over 3 months.」

「During the period, we undertook advanced initiatives, including producing the VR drama “Ghost Detective” and researching the integration of AI and television.」

「With a view to changes in the media environment, we will actively research and apply cutting-edge technologies.」