Establishment of the Content Strategy Division and Co-Creation with External Partners
First written in FY2022. 2 of 3 entries say "Advanced", first in FY2024. Latest entry: FY2025-H1.
1 other company's latest entry also says "Advanced".
- FY2025-H1AdvancedAnnual report
「Content sales revenue increased by ¥10.073 billion, or 26.6%, from the same period of the previous year to ¥47.971 billion, owing to the impact of making ㈱スタジオジブリ a consolidated subsidiary in the third quarter of the previous fiscal year and strong sales of dramas to global streaming distributors.」
As part of the business expansion associated with the Content Strategy Division, making Studio Ghibli a consolidated subsidiary and selling drama content to global streaming distributors contributed to increased content sales revenue. - FY2024AdvancedAnnual report
「We distributed the Nippon Television-affiliated dramas “Brush Up Life,” for the fiscal year ending January 2023, and “Look My Way, Mukai-kun,” for the fiscal year ending July 2023, globally on Netflix.」
Under the Content Strategy Division, the Company integrated broadcasting and streaming, expanded global distribution through Netflix and other services, collaborated with Disney, and made Studio Ghibli a consolidated subsidiary. - FY2022First statedAnnual report
「We will establish an organization responsible for producing and directing content in order to prioritize customer experience value and deliver, across media more extensively than before, the content that consumers want to see.」
To maximize content value, the Company has established the Content Strategy Division and, for the first time, outlined a new organization to promote cross-media production, joint development with Disney and other companies, and overseas expansion of animation content.