Expanding BS-TBS Sales Through Sports Broadcasts

「BS-TBS revenue increased by ¥794 million to ¥17,218 million, up 4.8% year on year, due to higher time-sales and spot-sales revenue and continued strength in business revenue, including streaming.」

「BS-TBS revenue increased by ¥829 million to ¥12,909 million, up 6.9% year on year, due to higher time-sales and spot-sales revenue and continued strength in business revenue, including streaming.」

「BS-TBS revenue increased by ¥324 million to ¥4,191 million, up 8.4% year on year, due to higher time-sales and spot-sales revenue and strong streaming performance.」

「BS-TBS time sales increased as one-off sales, including the Olympics and volleyball, offset the loss of regular sales. Spot sales and shopping sales also increased substantially, supported by direct-response advertising sponsors, resulting in a ¥1,049 million increase in revenue to ¥16,424 million, up 6.8% year on year.」

「BS-TBS revenue for the cumulative third quarter increased by ¥602 million to ¥12,079 million, up 5.2% year on year, supported by a rebound from the holding of sports events, including the Tokyo Olympic and Paralympic Games and professional baseball, golf and volleyball, as well as a strong spot market, despite challenging time regular sales.」

「BS-TBS revenue for the cumulative second quarter increased by ¥268 million to ¥7,844 million, up 3.5% year on year, due to a rebound from the holding of sports events, including the Tokyo Olympic and Paralympic Games and professional baseball, golf and volleyball, despite challenging time regular sales.」

「BS-TBS revenue for the cumulative first quarter increased by ¥136 million to ¥3,867 million, up 3.7% year on year, due to a rebound following the resumption of sports programming, including professional baseball, golf and volleyball, despite challenging time regular sales.」

「BS-TBS revenue for the fiscal year declined by ¥1,475 million to ¥15,374 million, down 8.8% year on year, due to fewer one-off sports programs as a result of the COVID-19 pandemic and weak regular sales.」

「BS-TBS revenue for the cumulative third quarter declined by ¥1,184 million to ¥11,477 million, down 9.4% year on year, mainly because time-sales revenue fell substantially following the suspension of sports programming, including baseball and golf broadcasts.」

「Revenue at BS-TBS for the first six months of the current consolidated cumulative period was ¥7,576 million, a decrease of ¥1,020 million, or 11.9% year on year, mainly because time revenue declined substantially due to the suspension of sports programs such as baseball and golf broadcasts.」

「Revenue at BS-TBS for the first quarter of the current consolidated cumulative period was ¥3,730 million, a decrease of ¥508 million, or 12.0% year on year. Although shopping programs remained solid, the decline in one-off time sales associated with the suspension and postponement of sports programs could not be fully offset.」

「Revenue at BS-TBS for the consolidated fiscal year was ¥16,849 million, an increase of ¥450 million, or 2.7% year on year, due to growth in regular time sales and the solid performance of shopping programs.」

「Revenue at BS-TBS for the first nine months of the current consolidated cumulative period was ¥12,662 million, an increase of ¥465 million, or 3.8% year on year, due to growth in regular time sales and the solid performance of shopping programs.」

「Revenue at BS-TBS for the first six months of the current consolidated cumulative period was ¥8,597 million, an increase of ¥572 million, or 7.1% year on year, due to growth in regular time sales and the solid performance of shopping programs.」

「Revenue at BS-TBS for the first quarter of the current consolidated cumulative period was ¥4,239 million, an increase of ¥201 million, or 5.0% year on year, due to growth in regular time sales and the solid performance of shopping programs.」

「BS-TBS reported revenue of ¥16,399 million, down 2.3% year on year, for the consolidated fiscal year. On the revenue side, regular time sales grew due to the recovery of single-sponsor slots and an increase in sales slots, while shopping programs remained solid. However, weakness in one-off time sales due to the disappearance of sports content, together with the backlash from the major concert in the previous consolidated fiscal year in business revenue, resulted in lower total revenue.」

「BS-TBS reported revenue of ¥12,196 million, down 3.5% year on year, and operating profit of ¥1,691 million, down 9.8%, for the nine-month period of the current consolidated accounting year. BS 4K broadcasting began on 1 December 2018. In 2K broadcasting, regular time sales remained strong following the October programming revision, and shopping maintained its upward revenue trend. However, one-off time sales declined due to a decrease in golf tournaments and other factors, while weak spot-market conditions resulted in lower total revenue.」

「On the revenue side, shopping remained strong, but revenue declined as the backlash from the strong one-off time sales in the same period of the previous year took effect. On the profit side, profit declined due to higher production costs and other factors.」

「BS-TBS reported revenue of ¥16,784 million, down 1.4% year on year, and operating profit of ¥2,393 million, down 6.4%, for the consolidated fiscal year. On the revenue side, regular time sales grew due to the recovery of single-sponsor slots and an increase in sales slots, while shopping programs remained solid and one-off time sales were broadly in line with the previous year. However, weakness in regular time sales resulted in lower revenue.」

「BS-TBS reported revenue of ¥12,645 million, down 0.5% year on year, and operating profit of ¥1,874 million, up 3.0%, for the nine-month period of the current consolidated accounting year. Although spot and shopping sales remained strong, they could not fully offset the continued weakness in regular time sales, resulting in a slight revenue decline. On the profit side, the company secured higher profit through cost controls.」

「BS-TBS reported revenue of ¥4,043 million, down 0.7% year on year, and operating profit of ¥615 million, up 18.3%, for the first quarter of the current consolidated cumulative period. While regular time sales continued to struggle, spot and shopping sales remained strong due to higher unit prices and other factors. One-off sales also pursued new business by newly broadcasting the original BS golf program “Sumaida Cup Senior Golf Tournament,” but revenue declined slightly.」

「BS-TBS maintained strong performance, with revenue up 5.8% year on year, as the BS digital broadcasting market remained solid and its strategic programming of original BS content improved customer satisfaction. Although production and other costs increased as programming was strengthened, operating profit also rose 8.3% year on year.」

「Although regular time sales struggled somewhat, one-off sales performed well, including the “1st WBSC U-23 World Cup,” the “Oita International Wheelchair Marathon” and the two-night special “Genesis of Earth: Mysterious America—The Great Extinction and the Mystery of the Jomon People.” Spot sales and shopping also remained strong.」

「While time, spot and shopping sales all remained solid, one-off sports sales performed well, including the BS original golf broadcast “Nestlé Invitational Japan Professional Golf Match Play Championship Lexus Cup,” the “U18 Baseball Championship,” the “7th Women’s Baseball World Cup” and the “Toray Pan Pacific Open Tennis 2016.”」