New Sales Approach to Increase the Value of Television Advertising and Acquire Variable-Cost Customers
First written in FY2022. 3 of 4 entries say "Advanced", first in FY2023. Latest entry: FY2026.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Our Group is promoting flexible time sales that are not bound by the conventional method of using six-month contract periods, in order to offer sales that meet client needs. In addition, in response to higher personnel, electricity and fuel costs, we are working to pass on costs promptly and sell at appropriate prices.」
New sales methods such as SAS were translated into flexible time sales not bound by contract periods, as well as cost pass-through and sales at appropriate prices, resulting in a positive regular basis for net-time sales. - FY2024AdvancedAnnual report
「We will continue initiatives to maximize revenue, including flexible management of net-time and spot inventory to meet client needs.」
In addition to SAS and SDGs Week, the company advanced flexible management of net-time and spot inventory, resulting in an upward revision to the regular basis of net-time sales in the current fiscal year. - FY2023AdvancedAnnual report
「We have also adopted flexible time-sales methods that are not restricted to the conventional practice of using six-month contract periods, enabling us to capture clients' variable spending.」
In addition to SAS and SDGs Week, the company introduced flexible time-sales methods not limited to six-month contracts, establishing specific means of capturing variable spending. - FY2022First statedAnnual report
「To respond to these changes in the operating environment, we are developing products such as SAS (Smart Ad Sales), which allows clients to specify the date and position for each individual commercial and enables more flexible advertising placements. We are also working to build new relationships with companies by holding SDGs Week, an initiative undertaken jointly with partner companies to foster social awareness of the SDGs, among other activities.」
To address the digital shift in terrestrial television advertising and sluggish growth in time sales, the company has introduced SAS, SDGs Week and sales methods not bound by conventional approaches.