Comprehensive car services for B2B and B2C
First written in FY2019. 6 of 11 entries say "Reframed", first in FY2020. Latest entry: FY2026.
Kimura Unity moved to the "Worse" side of this theme in 2026.
The whole theme swung hardest in 2022: 1 of 8 companies on the "Worse" side.
0 other companies' latest entry also says "Reframed".
- FY2026Adding new value propositions to mobility servicesAnnual report
「• “Unique car maintenance” that pursues benefits for both customers and maintenance garages • “New value creation,” including the vehicle outfitting business」
In addition to the existing area and fleet strategies, the Company has incorporated car maintenance that pursues benefits for both customers and maintenance garages, together with the vehicle outfitting business, into its business strategy as new value creation. - FY2025RestatedAnnual report
「The business strategy comprises an “area strategy” for corporate and individual customers around the Company’s own maintenance garages and a “fleet strategy” for large corporate customers operating nationwide.」
The Mobility Services Business continues to operate through area and fleet strategies, using KIBACO for vehicle management services. - FY2025-H1ReframedAnnual report
「From the current interim consolidated accounting period, the segment previously named the “Automotive Services Business” has been renamed the “Mobility Services Business.” The name change has no impact on segment information.」
The Automotive Services Business was renamed the Mobility Services Business, reorganising the previous explanation of comprehensive automotive services under the Mobility Services name. - FY2024Giving the mobility services business concrete form through area and fleet strategiesAnnual report
「Under the “area strategy,” the Company will strengthen its earnings base in existing business areas by delivering a service that thoroughly addresses the concerns and needs of corporate and individual customers around its own maintenance garages and resolves them through a one-stop service, thereby enabling customers to enjoy a comfortable mobility lifestyle. Under the “fleet strategy,” the Company will provide new services to large corporate customers operating nationwide using its proprietary cloud-based vehicle management system, KIBACO.」
The previous explanation of B2B and B2C services and the response to CASE has been reorganised into an area strategy for regional customers and a fleet strategy for large corporate customers nationwide. - FY2023AdvancedAnnual report
「Under the “area strategy,” the Company will strengthen its earnings base in existing business areas by delivering a new value proposition that thoroughly addresses the concerns and needs of corporate and individual customers around its own maintenance garages and resolves them through a one-stop service, thereby enabling customers to enjoy a comfortable mobility lifestyle. Under the “fleet strategy,” the Company will use its proprietary cloud-based vehicle management system, KIBACO, developed to manage vehicles, people, organisations and activities, to build a comfortable vehicle-management framework for customers, provide safety and peace of mind and reduce costs, and pursue earnings growth in new business areas by thoroughly addressing the needs of large corporate customers operating nationwide.」
The comprehensive automotive services strategy has taken concrete form in two pillars: an area strategy targeting customers around the Company’s maintenance garages and a fleet strategy for large corporate customers nationwide using KIBACO. - FY2023-Q1Reframing the progress of CASE as progress in decarbonisation and digitalisationAnnual report
「In the automotive industry, with which the Group has close ties, the theme of “CASE,” which had been attracting attention since 2016, is advancing further through decarbonisation and digitalisation, while」
The explanation of the automotive industry’s transformation through CASE and MaaS has shifted to a framework in which CASE is advancing further through decarbonisation and digitalisation. - FY2022-Q1RestatedAnnual report
「The automotive industry, with which the Group has close ties, is entering a once-in-a-century period of major transformation, including initiatives related to CASE (connected, autonomous, shared and electric mobility) accelerating in Japan and overseas. While China has recovered rapidly on the back of consumption stimulus measures and other factors, conditions remain challenging in Europe and ASEAN, where the resurgence of COVID-19 infections has made containment a prolonged process. The outlook therefore remains uncertain.」
The discussion of the environment surrounding the major transformation of the automotive industry driven by CASE, MaaS and other factors continues to include differences in the pace of recovery by region and uncertainty caused by renewed outbreaks. - FY2021Incorporating information platforms such as MaaS and KIBACO into the comprehensive automotive services visionAnnual report
「As a medium-term policy, the Company has set out the goal of “realising a true comprehensive automotive services business that customers can rely on and choose.” Amid major changes in the automotive aftermarket environment, including the progress of CASE (connected, autonomous, shared and electric mobility) and MaaS (mobility as a service), the Company will work to realise customer value by providing safety and peace of mind.」
In addition to the previous B2B and B2C transformation and response to CASE, the Company has incorporated the progress of MaaS and the realisation of true comprehensive automotive services. - FY2021-Q2RestatedAnnual report
「The automotive industry, with which the Group has close ties, is entering a once-in-a-century period of major transformation, including initiatives related to CASE (connected, autonomous, shared and electric mobility) accelerating in Japan and overseas. At the same time, the outlook remains uncertain due to the global slump in vehicle sales and other factors.」
The major transformation of the automotive industry, including CASE, and the global slump in vehicle sales continue to be cited as external factors surrounding the business transformation. - FY2020Expanding the B2B and B2C business transformation to incorporate CASE and information strategiesAnnual report
「While responding to the spread of COVID-19, the automotive services business is exploring a new business model that integrates information strategies with highly competitive businesses in response to major changes in the market environment represented by CASE (connected, autonomous, shared and electric mobility).」
The discussion has expanded beyond the previous customer-centred B2B and location-based B2C transformation to exploring a new business model integrating market changes driven by CASE with information strategies. - FY2019First statedAnnual report
「In B2B services, we will shift to an organisation structured around customers. In B2C services, we will transform our maintenance garages into locations that provide the value of comprehensive automotive services.」
For the automotive services business, the Company has set out a specific operating policy to shift its B2B business to a customer-centred organisation and transform its B2C business from maintenance garages into comprehensive automotive service locations.