Expanding the customer base among beginners
First written in FY2022. 2 of 5 entries say "Restated". Latest entry: 2026-08-14.
No other company in this theme has enough history to compare yet.
- 2026-08-14AdvancedEarnings presentation
「We provide customized English-learning programs for executives and corporate officers designed to produce results in the shortest possible time.」
The expansion of the customer base was made concrete through a service targeting executives and corporate officers separately from the beginner segment. - FY2025RestatedAnnual report
「Historically, our paying members have mainly been intermediate-level English learners. However, we will pursue initiatives to expand into new customer segments, including active marketing and the development of learning materials for beginners, who have strong latent demand for improving their English conversation skills.」
The policy of expanding the customer base through marketing and learning-material development for beginners has been reiterated. - 2026-03-05AdvancedGeneral Meetings of Shareholders
「In Japan, we are pursuing approaches to the “beginner segment,” the largest pool of potential demand. Overseas, we began testing market acceptance in Taiwan in January 2026 and plan to move to a full-scale rollout.」
In addition to expanding into the beginner segment, the company presented plans to test market acceptance in Taiwan and proceed to a full-scale rollout. - FY2023RestatedAnnual report
「Historically, our paying members have mainly been intermediate-level English learners. However, we will pursue initiatives to expand into new customer segments, including active marketing and the development of learning materials for beginners, who have strong latent demand for improving their English conversation skills.」
The policy of expanding the customer base from intermediate learners to beginners, using marketing and learning-material development, has continued. - FY2022First statedAnnual report
「We will pursue initiatives to expand into new customer segments, including active marketing and the development of learning materials for beginners, who have strong latent demand for improving their English conversation skills.」
The company plans to expand its target market from primarily intermediate learners to beginners.