Building a Next-Generation Influencer Network and Expanding the Performance-Based Advertising Services Business
First written in FY2024-H1. 4 of 7 entries say "Advanced", first in FY2025. Latest entry: 2026-08-24.
2 other companies' latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「For this product, we are developing a mechanism that enables advertisers to make informed investment decisions and promotes continued advertising placements through AI-based influencer selection, performance-linked charging based on engagement forecasts, and automated execution without the need for direct interaction.」
Expansion in performance-based advertising is being pursued through an automated product incorporating AI selection, performance-linked charging and automated execution. - FY2024RestatedAnnual report
「During the current consolidated fiscal year, we established 株式会社niks and made it a consolidated subsidiary in order to build a next-generation influencer network and pursue further business expansion in the performance-based advertising services field.」
The company continues to build a next-generation influencer network and expand the performance-based advertising business through the establishment and consolidation of 株式会社niks. - FY2024-H1First statedAnnual report
「We established a joint venture to build a next-generation influencer network and pursue further business expansion in the performance-based advertising services field.」
Building a next-generation influencer network and expanding the performance-based advertising business were presented as new objectives, with the joint venture positioned as the means of achieving them.