Growth of the Internet Advertising Market Against the Backdrop of Expanding Social Media Use
First written in FY2023-Q1. 6 of 10 entries say "Restated". Latest entry: 2026-08-10.
15 other companies' latest entry also says "Restated".
- FY2025Continued Increase in Market GrowthAnnual report
「Internet advertising spending in 2025 continued to grow, reaching ¥4.0459 trillion, or 110.8% of the previous year's level, driven by rising demand for video advertising, including vertical video ads on social media and connected TV (Source: Dentsu Inc., “2025 Advertising Expenditures in Japan”). Supported by this strong performance, total advertising spending in Japan reached a record high for the fourth consecutive year.」
Continued growth in the domestic Internet advertising market was reaffirmed. The year-on-year rate rose from approximately 9.6% in 2024 to 110.8% in 2025, and market size reached ¥4.0459 trillion. - FY2025-H1RestatedAnnual report
「Against this economic backdrop, the marketing industry in which our group operates, particularly the Internet advertising market, continues to achieve solid growth. The domestic Internet advertising market was valued at ¥3.6517 trillion in 2024, up approximately 9.6% year on year, reaching a record high. This growth trend also continued in the first half of 2025.」
The continued growth of the domestic Internet advertising market was reaffirmed, with 2024 market size, approximately 9.6% year-on-year growth, and continuation of the growth trend in the first half of 2025 disclosed. - FY2024Renewed Increase in Market GrowthAnnual report
「Internet advertising spending in 2024 also continued to grow, reaching ¥3.6517 trillion, or 109.6% of the previous year's level (Note 2), against the backdrop of society's digitalization. Supported by this strong performance, total advertising spending in Japan reached a record high.」
In addition to continued growth in the Internet advertising market, 2024 spending was disclosed at 109.6% of the previous year's level, or ¥3.6517 trillion. - FY2024-H1RestatedAnnual report
「Even under such circumstances, the Internet advertising market in which our group operates continued to grow in 2023, increasing 7.8% year on year.」
The market's 7.8% year-on-year growth continues to be described as a business environment factor. - FY2024-Q1Decline in Market GrowthAnnual report
「Even under such circumstances, the Internet advertising market in which our group operates continued to grow in 2023, increasing 7.8% year on year.」
While reaffirming continued growth in the Internet advertising market, the disclosed growth rate declined from 14.3% year on year in 2022 to 7.8% in 2023. - FY2023-Q3RestatedAnnual report
「The outlook remains uncertain, including because of price increases associated with fluctuations in resource prices and foreign exchange rates. Even under these circumstances, time spent on social media continues to increase, and the Internet advertising market in which our group operates continued to grow in 2022, with spending up 14.3% year on year. Supported by this strong performance, total advertising spending in Japan reached a record high for the first time in 15 years.」
The increase in time spent on social media, 14.3% growth in the Internet advertising market, and a new record high in total advertising spending in Japan continue to be described as business environment factors. - FY2023-Q2RestatedAnnual report
「Time spent on social media continues to increase, and the Internet advertising market in which our group operates continued to grow in 2022, with spending up 14.3% year on year. Supported by this strong performance, total advertising spending in Japan reached a record high for the first time in 15 years.」
The continued increase in social media use, growth in the Internet advertising market, and a new record high in total advertising spending in Japan continue to be described as business environment factors. - FY2023-Q1First statedAnnual report
「Time spent on social media continues to increase, and the Internet advertising market in which our group operates continued to grow in 2022, with spending up 14.3% year on year. Supported by this strong performance, total advertising spending in Japan reached a record high for the first time in 15 years.」
The growth of the Internet advertising market and advertising spending, which underpin the business, is described as an external business environment factor.