Advances in advertising production, delivery and effectiveness measurement using generative AI and AI
First written in FY2025-H1. 2 of 4 entries say "Restated". Latest entry: 2026-08-10.
The whole theme swung hardest in 2020: 1 of 9 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2025AI Becoming Established in Advertising OperationsAnnual report
「In addition, advances in AI-based targeting and automated optimization have established an automated advertising model in which campaigns are continuously improved while their effectiveness is monitored, and advertising investment is expanding, particularly in social media and video advertising.」
In addition to generative-AI creation and measurement trends, the business environment now includes AI-based targeting, automated optimization and the establishment of an automated advertising model. - FY2025-H1First statedAnnual report
「Technological innovation is also progressing in areas such as the automated generation of advertising creative using generative AI and real-time personalized delivery, attracting advertisers' interest. In the second quarter, new technologies for automating creative production using generative AI and measuring advertising effectiveness through AI chatbots attracted attention, and the number of advertisers adopting them is trending upward.」
Generative-AI advertising creative production, personalized delivery and advertising-effectiveness measurement using AI chatbots are described individually for the first time as technology trends in the advertising market.