Uncertainty of Ongoing Investment in Advertising, New Businesses and M&A
First written in FY2023. 2 of 4 entries say "Materialised", first in FY2024-Q2. Latest entry: FY2024.
Caster moved to the "Worse" side of this theme in 2024, 1 year before the typical company in this theme (2025).
The whole theme swung hardest in 2019: 6 of 25 companies on the "Worse" side.
10 other companies' latest entry also says "Materialised".
- FY2024MaterialisedAnnual report
「In the overseas business, global inflation and higher wages made recruitment difficult and prevented expansion from progressing as planned, resulting in continued spending and the decision to close the Dubai and Germany branches.」
Investment in overseas advertising and recruitment failed to produce the expected returns or expansion, resulting in continued spending and actual branch closures. - FY2024-Q3WorsenedAnnual report
「In the overseas business, global inflation and higher wages made recruitment difficult and prevented expansion from progressing as planned, resulting in continued spending and the decision to close the Dubai branch and consider restructuring services in Germany.」
Investment in overseas advertising and recruitment failed to produce the expected expansion, resulting in continued spending, branch closure and consideration of restructuring. - FY2024-Q2MaterialisedAnnual report
「Expenses increased because of advertising and promotional costs in the overseas business, which is being developed as a new business, as well as higher local recruitment costs and wage levels. As a result, revenue was ¥425,460 thousand and segment loss (operating loss) was ¥120,639 thousand.」
Records higher advertising, local recruitment and wage costs in the overseas new business, which posted a segment loss. - FY2023First statedAnnual report
「If investment in new businesses or M&A does not generate the planned returns, advertising and other promotional activities do not produce sufficient results, or costs increase, our business and results could be affected.」
Also states that advertising investment could temporarily result in an operating loss.