Announced details
Digital marketing, prospective customer nurturing, and business-opportunity generation
揚羽 provided support to FICTホールディングス in establishing an operating platform for its MA tool and designing step-email scenarios, constituting a business relationship.
Kawasaki, Kanagawa Prefecture; Representative Director and President: Amemiya Takahisa (雨宮隆久). The company could no longer use the group systems it had previously relied on following its separation from Fujitsu. Other business activities, capital and year of establishment: not disclosed
In this announcement the company addresses none of Contract Value / Offering price / Impact on Business Performance.
| Item | Details |
|---|---|
| Names of Products / Services Covered | MA (marketing automation) tool operating platform development, and step-email scenario design and operation |
| Counterparty | FICTホールディングス株式会社 |
| Counterparty overview | Kawasaki, Kanagawa Prefecture; Representative Director and President: Amemiya Takahisa (雨宮隆久). The company could no longer use the group systems it had previously relied on following its separation from Fujitsu. Other business activities, capital and year of establishment: not disclosed |
| Relationship with the Company | 揚羽 provided support to FICTホールディングス in establishing an operating platform for its MA tool and designing step-email scenarios, constituting a business relationship. |
| Launch date | Step-email distribution scheduled to begin around autumn 2026 |
| Applicable area | Digital marketing, prospective customer nurturing, and business-opportunity generation |
Items this document does not state (12)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Following its separation from Fujitsu, FICTホールディングス could no longer use the group systems it had previously relied on and was managing prospective customer information individually. In addition, the workload involved in designing scenarios and operating email campaigns after introducing the MA tool had become a burden on its public relations and marketing department.