Declining Customer Acquisition Effectiveness Due to Changes in Search Engine Specifications
First written in FY2022. 2 of 4 entries say "Restated". Latest entry: FY2026.
Succeed moved to the "Worse" side of this theme in 2026, the same year as the typical company in this theme.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
12 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「In addition to changes in search engine operators' policies for displaying high-ranking results, the increased use of AI-generated overviews may cause search results to work less favorably for the Group, or users may complete their searches through AI-generated overviews alone, reducing traffic to individual websites. If the customer acquisition effectiveness of the websites operated by the Group declines as a result, this may affect the Group's operating results and financial position.」
In addition to the existing risks of search engine specification changes and outages, the risk of lower search traffic due to AI-generated overviews has been added. - FY2024RestatedAnnual report
「If changes in search engine operators' policies for displaying high-ranking results, system failures or other factors cause search results to work against the Company, the effectiveness of its customer acquisition may decline, affecting its operating results and financial position.」
The risk of declining customer acquisition effectiveness due to search engine specification changes and outages remains in place. - FY2023RestatedAnnual report
「If changes in search engine operators' policies for displaying high-ranking results, system failures or other factors cause search results to work against the Company, the effectiveness of its customer acquisition may decline, affecting its operating results and financial position.」
The risk of declining customer acquisition effectiveness due to search engine specification changes and outages remains in place. - FY2022First statedAnnual report
「If changes in search engine operators' policies for displaying high-ranking results, system failures or other factors cause search results to work against the Company, the effectiveness of its customer acquisition may decline, affecting its operating results and financial position.」
Dependence on search-result rankings and the risk of lower customer acquisition due to specification changes and outages are identified.