Raising awareness of the Kyushu brand and attracting more visitors to Kyushu

「In addition, by promoting “Kyushu MaaS” using the MaaS app “my route,” we introduced digital tickets throughout Kyushu and strengthened seamless coordination among multiple modes of transportation. By establishing these initiatives as a system integrating tourism, events and local transportation, we promoted community development through co-creation with local communities centered on mobility services.」

「In terms of sales, alongside the Fukuoka and Oita Destination Campaign, we held our own tourism campaign, “Offrou!” and began operating the new D&S train “Kanpachi-Ichirōku” in April last year. In addition, to build momentum with the local community for the second anniversary of the opening of the Nishi-Kyushu Shinkansen, we conducted the second-anniversary project “GO WEST 2,” a festival of people and music set in Nishi-Kyushu, in September last year.」

「In addition, we conducted the “Welcome back to Kyushu” campaign aimed at restoring inbound tourism demand for Kyushu, as well as the “Kyushu Sauna Journey” campaign in cooperation with sauna facilities in each prefecture of Kyushu.」

「In addition, to support the recovery of inbound tourism demand for Kyushu, we jointly launched the “Welcome back to Kyushu” campaign with the Kyushu Tourism Promotion Organization and others in November last year.」

「In terms of sales, to build momentum with the local community for the opening of the Nishi-Kyushu Shinkansen, we launched the citizen-participation “We Are, Kamome.” project, and worked to maximize the benefits of the opening by operating the new D&S train “Two Stars 4047” and conducting tourism campaigns promoting the attractions of Saga and Nagasaki.」

「In terms of sales, as part of our preparations for the opening of the Nishi-Kyushu Shinkansen in September this year, we conducted tourism campaigns promoting the attractions of Saga and Nagasaki, as well as the “LOVE&MEET by SHINKANSEN” campaign targeting the Fukuoka, Kumamoto and Kagoshima areas.」

「Specifically, we will work with local governments, other companies and the wider community to revitalize the Nishi-Kyushu area through initiatives including operation of the new D&S train “Two Stars 4047,” expansion of MaaS-related services in the Nishi-Kyushu area, development of the new Nagasaki Station building, including the Nagasaki Marriott Hotel, and development of an inn in Ureshino.」

「In terms of sales, we conducted tourism campaigns promoting the attractions of Saga and Nagasaki ahead of the opening of the Nishi-Kyushu Shinkansen around autumn this year, as well as the “Everyone’s Kyushu Project,” with HKT48 as our partner and in cooperation with railway companies throughout Kyushu.」

「In terms of sales, we conducted tourism campaigns targeting Kumamoto and Kagoshima to commemorate the 10th anniversary of the opening of the entire Kyushu Shinkansen line, as well as the “More! Everyone’s Kyushu Project,” with HKT48 as our partner.」

「In October last year, we began operating the new D&S train “36+3.”」

「In addition, we launched the “Until That Day, Let’s Keep Going Together” project to share Kyushu’s vitality while hoping for the COVID-19 pandemic to subside.」

「In addition, starting in July last year, we held the Kumamoto Destination Campaign and the accompanying Kumamoto Fall in Love tourism campaign, seeking to direct more visitors to the Kumamoto area.」

「For the Kyushu Shinkansen, we launched the “Go! Waku Waku Trip with Mickey” project in May this year to promote usage.」

「We worked to improve awareness of the Kyushu brand and attract visitors to Kyushu through the Seven Stars in Kyushu luxury cruise train, which began operating on a new route in March last year, and 11 D&S (Design & Story) trains, as well as Kyushu’s nature, food, hot springs, history and culture, and the hospitality of people along the railway lines.」

「We worked to improve awareness of the Kyushu brand and attract visitors to Kyushu through the Seven Stars in Kyushu luxury cruise train, which began operating on a new route in March last year, and 11 D&S (Design & Story) trains, as well as Kyushu’s nature, food, hot springs, history and culture, and the hospitality of people along the railway lines.」

「In sales, to promote railway usage centered on the Kyushu Shinkansen, we worked to promote sales of products including the “Kyushu Shinkansen Two-Ticket Pass” and the Shinkansen commuter pass “Shinkansen Excel Pass,” and developed the “The Answer Is in Kagoshima” promotion in conjunction with the NHK historical drama “Segodon.” We also worked to improve awareness of the Kyushu brand and attract visitors to Kyushu through the Seven Stars in Kyushu luxury cruise train, which began operating on a new route in March this year, and 11 D&S (Design & Story) trains, as well as Kyushu’s nature, food, hot springs, history and culture, and the hospitality of people along the railway lines.」

「We worked to improve awareness of the Kyushu brand and attract visitors to Kyushu through the Seven Stars in Kyushu luxury cruise train, which began operating on a new route in March this year, and 11 D&S (Design & Story) trains, as well as Kyushu’s nature, food, hot springs, history and culture, and the hospitality of people along the railway lines.」

「We worked to improve awareness of the Kyushu brand and attract visitors to Kyushu through the Seven Stars in Kyushu luxury cruise train and 11 D&S (Design & Story) trains, including the limited-express train “Kawasemi Yamasemi,” which began operating in March last year, as well as Kyushu’s nature, food, hot springs, history and culture, and the hospitality of people along the railway lines.」

「In sales, to promote railway usage centered on the Kyushu Shinkansen, we worked to promote sales of products including the “Kyushu Shinkansen Two-Ticket Pass” and the Shinkansen commuter pass “Shinkansen Excel Pass,” and developed the “GO! GO!! Kis-My-Kumamoto-Oita” campaign. We also worked to improve awareness of the Kyushu brand and attract visitors to Kyushu through the Seven Stars in Kyushu luxury cruise train and 11 D&S (Design & Story) trains, including the limited-express train “Kawasemi Yamasemi,” which began operating in March last year, as well as Kyushu’s nature, food, hot springs, history and culture, and the hospitality of people along the railway lines.」

「We worked to improve awareness of the Kyushu brand and attract visitors to Kyushu through the Seven Stars in Kyushu luxury cruise train and 11 D&S (Design & Story) trains, including the limited-express train “Kawasemi Yamasemi,” which began operating in March this year, as well as Kyushu’s nature, food, hot springs, history and culture, and the hospitality of people along the railway lines.」

「To help restore tourism demand following the “2016 Kumamoto Earthquake,” we worked to improve awareness of the Kyushu brand and attract visitors to Kyushu through the Seven Stars in Kyushu luxury cruise train and 11 D&S (Design & Story) trains, including the limited-express train “Kawasemi Yamasemi,” which began operating in March this year, as well as Kyushu’s nature, food, hot springs, history and culture, and the hospitality of people along the railway lines.」

「To help restore tourism demand in Kyushu following the “2016 Kumamoto Earthquake,” we worked to improve awareness of the Kyushu brand and attract visitors to Kyushu through the Seven Stars in Kyushu luxury cruise train and 11 D&S (Design & Story) trains, including the limited-express train “Kawasemi Yamasemi,” which began operating in March this year, as well as Kyushu’s nature, food, hot springs, history and culture, and the hospitality of people along the railway lines.」

「We focused on attracting visitors to the area by holding the “Nagasaki Destination Campaign” from October through December last year and, from October, the “To the New Seven Nagasakis — KISS MY NAGASAKI” campaign.」

「In addition to working to improve awareness of the Kyushu brand and attract visitors to Kyushu through Kyushu’s nature, food, hot springs, history and culture, and the hospitality of people along the railway lines, we pursued initiatives under the theme “Energize Kyushu!” including operating wrapped trains, holding tourism PR events and selling the “Energize Kyushu Pass.”」