The Hiroden Group’s purpose: “Creating excitement in Hiroshima”
First written in FY2024. 2 of 3 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RestatedAnnual report
「Our Group has adopted “Creating excitement in Hiroshima” as its purpose and uses it as the basis for decision-making in all its actions.」
Continues to position the purpose as the basis for decision-making in all actions and as the foundation for the long-term vision, sustainability, and medium-term management plan. - FY2025RestatedAnnual report
「The Hiroden Group, centered on our company, comprises the transport, distribution, real estate, construction, and leisure and services businesses and operates across multiple fields. Under the “Hiroden Group banner,” all officers and employees will align around a common direction, unite, and maximize the strength of the Group,」
Continues to position the purpose of “Creating excitement in Hiroshima” in connection with unity among all officers and employees, the advancement of public transport, operational efficiency improvements, and the pursuit of new business opportunities. - FY2024First statedAnnual report
「“Creating excitement in Hiroshima” Contributing to the happiness and joy of meeting important people and to fulfilling, comfortable lives, and creating an appealing Hiroshima are the raison d'être of the Hiroden Group.」
For the first time, formalized the Hiroden Group's raison d'être as “Creating excitement in Hiroshima,” positioning contributions to comfortable living and the creation of an appealing Hiroshima as its purpose.