Digital Management and Group Marketing Platform
First written in FY2021. 5 of 7 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2026.
2 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In addition to enhancing customer service operations through the analysis and use of customer data and improving operating efficiency through the introduction of an AI revenue-management system, we will continue to」
The initiatives expanded from using the group marketing platform to enhancing hotel operations through customer-data analysis and AI revenue management. - FY2024-Q3AdvancedAnnual report
「Regarding “digital management,” we began using the “group marketing platform,” worked to build services to expand the group’s customer base, and began operating the Seibu Group common ID “SEIBU Smile ID” in January 2024.」
In addition to using the group marketing platform, operation of the Seibu Group common ID “SEIBU Smile ID” began in January 2024. - FY2024-Q1AdvancedAnnual report
「Regarding “digital management,” we began using the “group marketing platform,” worked to build services to expand the group’s customer base, advanced the conversion of core administrative systems into group-wide common systems, achieved business and work-style reforms, and worked to reduce fixed costs.」
In addition to starting to use the group marketing platform, we advanced the standardization of core administrative systems, extending the initiatives to business reform, work-style reform and fixed-cost reductions. - FY2023-Q1AdvancedAnnual report
「Regarding “digital management,” we began using the “group marketing platform,” worked to build services to expand the group’s customer base, and renewed the accounting system.」
Regarding digital management, progress was made through the start of using the group marketing platform and the completion of the accounting system renewal. - FY2022-Q3RestatedAnnual report
「Regarding “digital management,” we advanced initiatives including the construction of the “group marketing platform” and the renewal of the accounting system.」
The construction of the group marketing platform and the renewal of the accounting system are continuing. - FY2022-Q1AdvancedAnnual report
「Regarding “digital management,” we advanced initiatives to build the “group marketing platform” and renew the accounting system.」
Regarding digital management, efforts to build the group marketing platform and renew the accounting system are under way. - FY2021First statedAnnual report
「We will achieve digital management from both defensive and offensive perspectives. We are building a “group marketing platform” centered on the group membership organization “SEIBU PRINCE CLUB” to connect and enable the use of data from inside and outside the group.」
As a standalone pillar of the new medium-term management plan, we set out the construction of a marketing platform connecting data inside and outside the group centered on the membership organization, as well as the standardization of core administrative systems across the group.