Promoting rail use through along-line events and tourism promotion
First written in FY2017-Q1. 12 of 22 entries say "Advanced", first in FY2018-Q1. Latest entry: 2026-05-14.
The whole theme swung hardest in 2020: 2 of 8 companies on the "Worse" side.
4 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「Operating revenue from the urban transportation and corridor-area businesses increased by ¥1.584 billion, or 2.1%, year on year to ¥77.805 billion, owing to increased demand for going out, including the impact of the opening of Emio Tokorozawa.」
The opening of Emio Tokorozawa was specifically described as a factor behind increased demand for going out and higher revenue from the urban transportation and corridor-area businesses. - FY2025-H1RestatedAnnual report
「Operating revenue from the urban transportation and corridor-area businesses increased by ¥2.745 billion, or 3.7%, year on year to ¥76.220 billion, as use of non-commuter services and leisure facilities progressed.」
The increase in revenue from the urban transportation and corridor-area businesses due to increased use of non-commuter services and leisure facilities was described. - FY2024-Q1AdvancedAnnual report
「In the railway business, we worked with Warner Bros. Studio Tour Tokyo – The Making of Harry Potter, which opened on the former site of Toshimaen, to renovate Ikebukuro Station and Toshimaen Station and operate the fully wrapped "Studio Tour Tokyo Express" train, thereby working to revitalise the area around Toshimaen Station.」
In cooperation with a corridor-area facility, the opening of Studio Tour Tokyo was accompanied by station renovations and the operation of a dedicated fully wrapped train. - FY2023-Q3AdvancedAnnual report
「In the railway business, we thoroughly implemented measures to prevent infections related to COVID-19, while implementing demand-stimulation measures through commemorative initiatives for the 110th anniversary of Seibu Railway's founding and the 150th anniversary of the opening of Japan's railways and the launch of a ride-points service, as well as fixed-cost reduction measures such as reviewing rolling-stock operations.」
Commemorative initiatives and a ride-points service were implemented, with passenger numbers increasing 10.0% year on year and passenger transportation revenue increasing 9.6%. - FY2023-Q2AdvancedAnnual report
「In the railway business, we thoroughly implemented measures to prevent infections related to COVID-19, while implementing demand-stimulation measures through commemorative initiatives for the 110th anniversary of Seibu Railway's founding and the 150th anniversary of the opening of Japan's railways and the launch of a ride-points service, as well as fixed-cost reduction measures such as reviewing rolling-stock operations.」
As railway demand-stimulation measures, commemorative initiatives for the 110th anniversary of the company's founding and the 150th anniversary of the opening of Japan's railways were held, and a ride-points service was launched. - FY2023-Q1AdvancedAnnual report
「In the railway business, we thoroughly implemented measures to prevent infections related to COVID-19, while also implementing demand-stimulation measures through commemorative initiatives for the 110th anniversary of Seibu Railway's founding and the 150th anniversary of the opening of Japan's railways, as well as fixed-cost reduction measures such as reviewing rolling-stock operations.」
For promoting usage of the railway and corridor area, commemorative initiatives for the 110th anniversary of the company's founding and the 150th anniversary of the opening of Japan's railways were held, providing specific demand-stimulation measures. - FY2021-Q1AdvancedAnnual report
「In addition to participating in the "Go To Campaign," we launched initiatives including the "Tokyo Residents Support Campaign"—I LOVE TOKYO—to work toward recovering revenue.」
The Go To Campaign and a campaign for Tokyo residents were newly launched as tourism and usage-promotion measures. - FY2020-Q3RestatedAnnual report
「In the railway business, continued strength in employment, baseball games and concerts at MetLife Dome and sales initiatives conducted in cooperation with corridor-area facilities such as Moominvalley Park, together with the steady capture of leisure demand during extended holidays, led to a 1.5% year-on-year increase in passenger numbers, including a 2.1% increase in commuter passengers and a 0.7% increase in non-commuter passengers.」
Passenger demand stimulation through cooperation with corridor-area facilities, events and the capture of leisure demand continues to be described. - FY2020-Q2RestatedAnnual report
「In the railway business, continued strength in employment, concerts at MetLife Dome and sales initiatives conducted in cooperation with corridor-area facilities such as Moominvalley Park, together with the steady capture of leisure demand during extended holidays, led to a 3.0% year-on-year increase in passenger numbers, including a 3.2% increase in commuter passengers and a 2.7% increase in non-commuter passengers. Passenger transportation revenue increased 3.0%, partly reflecting additional limited express and reserved-seat paid service train capacity and the impact of introducing the new limited express train "Laview," including a 2.7% increase in commuter revenue and a 3.2% increase in non-commuter revenue.」
Usage-promotion measures involving cooperation with corridor-area facilities, events, the capture of leisure demand, additional limited express and reserved-seat paid service train capacity, and the introduction of Laview continue. - FY2020-Q1AdvancedAnnual report
「In the railway business, continued strength in employment, concerts at MetLife Dome and sales initiatives conducted in cooperation with corridor-area facilities such as Moominvalley Park, together with the steady capture of leisure demand during extended holidays, led to a 0.7% year-on-year increase in passenger numbers, including a 0.1% decline in commuter passengers and a 2.0% increase in non-commuter passengers. Passenger transportation revenue increased 1.4%, partly reflecting additional limited express and reserved-seat paid service train capacity and the impact of introducing the new limited express train "Laview," including a 0.2% decline in commuter revenue and a 2.7% increase in non-commuter revenue.」
The concert at MetLife Dome, cooperation with Moominvalley Park and other facilities, and the impact of introducing the new limited express train "Laview" are specifically described. - FY2019-Q3RestatedAnnual report
「In the railway business, continued strength in employment, baseball games and other events at MetLife Dome, the opening of Phase I of Grand Emio Tokorozawa in March 2018 and the introduction of the reserved-seat paid service train "Haijima Liner" led to a 1.1% year-on-year increase in passenger numbers, including a 1.0% increase in commuter passengers and a 1.2% increase in non-commuter passengers. Passenger transportation revenue increased 1.2%, including a 1.0% increase in commuter revenue and a 1.4% increase in non-commuter revenue.」
Passenger demand stimulation through corridor-area facilities, events and the Haijima Liner, as well as increases in passenger numbers and transportation revenue, continues. - FY2019-Q2AdvancedAnnual report
「In the railway business, continued strength in employment, baseball games and other events at MetLife Dome, the opening of Phase I of Grand Emio Tokorozawa in March 2018 and the introduction of the reserved-seat paid service train "Haijima Liner" led to a 0.8% year-on-year increase in passenger numbers, including a 1.0% increase in commuter passengers and a 0.5% increase in non-commuter passengers. Passenger transportation revenue increased 0.8%, including a 1.0% increase in commuter revenue and a 0.6% increase in non-commuter revenue. In the bus business, use of Seibu Bus IC commuter passes remained strong.」
In addition to the existing corridor-area facilities, events and train-related measures, the strong performance of Seibu Bus IC commuter passes was newly described. - FY2019-Q1AdvancedAnnual report
「In the railway business, continued strength in employment, events at MetLife Dome, the opening of Phase I of Grand Emio Tokorozawa in March 2018 and the introduction of the reserved-seat paid service train "Haijima Liner" led to a 0.9% year-on-year increase in passenger numbers, including a 1.0% increase in commuter passengers and a 0.7% increase in non-commuter passengers. Passenger transportation revenue increased 0.8%, including a 1.0% increase in commuter revenue and a 0.7% increase in non-commuter revenue.」
In addition to the opening of corridor-area facilities and events, the introduction of the "Haijima Liner" is described as a specific measure to promote usage, along with increases in passenger numbers and transportation revenue. - FY2018-Q3RestatedAnnual report
「In the railway business, continued strength in employment, events at MetLife Dome, the opening of the "Seibu-Chichibu Station Front Onsen Matsuri-no-Yu" hot spring facility and stronger promotions for the Chichibu area led to a 1.6% year-on-year increase in passenger numbers, including a 1.9% increase in commuter passengers and a 1.1% increase in non-commuter passengers. Passenger transportation revenue increased 1.8% year on year, partly reflecting the revision of limited express fares in July 2016 and the introduction of the reserved-seat paid service train "S-TRAIN" in March 2017, including a 2.0% increase in commuter revenue and a 1.7% increase in non-commuter revenue.」
Measures to promote usage, including events at MetLife Dome, Matsuri-no-Yu, promotions for the Chichibu area and S-TRAIN, continue to be described. - FY2018-Q2AdvancedAnnual report
「In the railway business, continued strength in employment, events at MetLife Dome, the opening of the "Seibu-Chichibu Station Front Onsen Matsuri-no-Yu" hot spring facility and stronger promotions for the Chichibu area led to a 1.8% year-on-year increase in passenger numbers, including a 2.0% increase in commuter passengers and a 1.5% increase in non-commuter passengers. Passenger transportation revenue increased 2.2% year on year, partly reflecting the revision of limited express fares in July 2016 and the introduction of the reserved-seat paid service train "S-TRAIN" in March 2017, including a 2.1% increase in commuter revenue and a 2.3% increase in non-commuter revenue.」
In addition to the existing events and tourism promotions along the railway corridor, the introduction of the reserved-seat paid service train "S-TRAIN" is described as a factor behind the increase in passenger transportation revenue. - FY2018-Q1AdvancedAnnual report
「In the railway business, continued strength in employment, events at MetLife Dome, the opening of the "Seibu-Chichibu Station Front Onsen Matsuri-no-Yu" hot spring facility and stronger promotions for the Chichibu area led to a 1.8% year-on-year increase in passenger numbers, including a 2.0% increase in commuter passengers and a 1.5% increase in non-commuter passengers. Passenger transportation revenue increased 2.2% year on year, partly reflecting the revision of limited express fares in July 2016.」
In addition to the existing events and tourism promotions along the railway corridor, events at MetLife Dome and the opening of the Seibu-Chichibu Station Front Onsen Matsuri-no-Yu hot spring facility are specifically described. - FY2017RestatedAnnual report
「In the railway business, continued strength in employment, active events along the railway corridor and stronger promotions for tourist destinations along the corridor led to a 0.9% increase in passenger numbers from the previous period, including a 1.5% increase in commuter passengers and a 0.1% decline in non-commuter passengers. Passenger transportation revenue increased 0.7%, including a 1.5% increase in commuter revenue and a 0.1% decline in non-commuter revenue.」
Efforts to stimulate passenger demand through events along the railway corridor and tourism promotions continue. - FY2017-Q3RestatedAnnual report
「In the railway business, although some services were suspended because of typhoon damage, continued strength in employment, active events along the railway corridor and stronger promotions for tourist destinations along the corridor led to a 1.0% year-on-year increase in passenger numbers, including a 1.6% increase in commuter passengers and a 0.0% increase in non-commuter passengers. Passenger transportation revenue increased 0.8%, including a 1.6% increase in commuter revenue and a 0.1% increase in non-commuter revenue.」
Events along the railway corridor and stronger promotions for tourist destinations along the corridor continue to be described as measures to stimulate passenger demand. - FY2017-Q2RestatedAnnual report
「Against a backdrop of continued strength in employment, active events along the railway corridor and stronger promotions for tourist destinations along the corridor, passenger numbers rose 0.6% year on year, including a 1.2% increase in commuter passengers and a 0.3% decline in non-commuter passengers, while passenger transportation revenue increased 0.3%, including a 1.2% increase in commuter revenue and a 0.3% decline in non-commuter revenue.」
Events along the railway corridor and stronger promotions for tourist destinations along the corridor continue to be described. - FY2017-Q1First statedAnnual report
「Against a backdrop of continued strength in employment, active events along the railway corridor and stronger promotions for tourist destinations along the corridor, passenger numbers rose 0.9% year on year, including a 1.0% increase in commuter passengers and a 0.6% increase in non-commuter passengers, while passenger transportation revenue increased 0.7%, including a 1.0% increase in commuter revenue and a 0.5% increase in non-commuter revenue.」
Activities involving events and stronger promotions for tourist destinations along the railway corridor are described as measures to stimulate passenger demand.