Lifestyle & Workstyle Innovation

「As part of the “FROM STREET PROJECT,” launched to support independent artists’ creative and expressive activities and create “stages” in the city that make life more enjoyable, the company has been holding “Shibuya Street Live,” a street performance series approved by facility managers, in plazas and storefront spaces around Shibuya Station since March 2026, drawing on its experience at SHINJUKU TOKYU KABUKICHO TOWER.」

「In the ICT and media business, the company collaborated with the anime “Haikyu!!” through a group-wide initiative that included operating a wrapped bus and implementing various measures with commercial facilities and hotels.」

「Through sharing new worldviews via streaming and virtual spaces, offering products that combine diverse entertainment facilities including hotels, and collaborating with external content providers, the Company will provide new experiential value as lifestyles continue to change.」

「The Company pursued new revenue opportunities and initiatives aligned with changing lifestyles, including the use of guest rooms as shared offices, participation in the subscription-based, multi-location residential service “Tsugi Tsugi,” and the introduction of smartphone-based web check-in at all directly operated stores.」

「To improve and streamline various services by capturing changes in customers' lifestyles and purchasing behavior and using diverse customer data, the Company jointly established 楽天東急プランニング㈱ with 楽天㈱ and began operations in September 2020. In February 2021, together with SUMITOMO CORPORATION (SUMITOMO SHOJI KAISHA,LTD.), it established Sharing Design㈱ to provide a 5G base-station sharing service, with the aim of rapidly developing advanced communications infrastructure along the Tokyu railway lines.」

「In the lifestyle services business, operating revenue increased to ¥521.571 billion, up 1.0% year on year, and operating profit increased to ¥10.738 billion, up 10.0%, owing mainly to strong film exhibition performance supported by hit films at ㈱東急レクリエーション in the video business and progress in customer acquisition at ㈱東急パワーサプライ in the electricity retail business.」

「In the lifestyle services business, operating revenue increased to ¥348.037 billion, up 0.7% year on year, and operating profit increased to ¥8.397 billion, up 2.4%, owing mainly to progress in customer acquisition at ㈱東急パワーサプライ in the electricity retail business.」

「In the lifestyle services business, operating revenue increased to ¥171.718 billion, up 2.3% year on year, and operating profit increased to ¥3.978 billion, up 10.4%, owing mainly to progress in customer acquisition at ㈱東急パワーサプライ in the electricity retail business.」

「In the lifestyle services business, operating revenue increased to ¥516.418 billion, up 0.4% year on year, and operating profit increased to ¥11.703 billion, up 5.7%, owing mainly to progress in customer acquisition at ㈱東急パワーサプライ in the electricity retail business.」

「In the lifestyle services business, operating revenue increased to ¥345.635 billion, up 0.4% year on year, owing mainly to progress in customer acquisition at ㈱東急パワーサプライ in the electricity retail business. Operating profit decreased to ¥8.198 billion, down 0.9%, owing mainly to the reaction to the previous fiscal year's strong performance at ㈱東急レクリエーション in the video business, which benefited from hit films.」

「In the lifestyle services business, operating revenue increased to ¥514.322 billion, up 1.4% year on year, and operating profit increased to ¥11.068 billion, up 8.8%, owing mainly to progress in customer acquisition at ㈱東急パワーサプライ in the electricity retail business.」

「In the lifestyle services business, operating revenue increased to ¥506.387 billion, up 6.9% year on year, due mainly to strong same-store sales at ㈱東急ストア in the chain-store business and the consolidation of ㈱東急レクリエーション as a subsidiary in the video business. Operating profit, however, decreased to ¥10.251 billion, down 1.4%, owing mainly to costs incurred by ㈱東急パワーサプライ in the electricity retail business following the launch of its operations.」

「In the lifestyle services business, operating revenue increased to ¥337.090 billion, up 6.1% year on year, due mainly to strong same-store sales at ㈱東急ストア in the chain-store business and the consolidation of ㈱東急レクリエーション as a subsidiary in the video business. Operating profit, however, decreased to ¥7.022 billion, down 2.2%, owing mainly to costs incurred by ㈱東急パワーサプライ in the electricity retail business following the launch of its operations.」

「For lifestyle innovation, the Company will bundle various Tokyu Group at-home services, including the newly launched electricity retail business, so that customers can use them more conveniently and at lower cost. It will also introduce new TOKYU Point services, including Transportation Points earned through railway and bus use, to provide customers with new value in their daily lives.」