Enhancing the Brand by Creating Attractive Areas Along the Railway Line

「At Vlag yokohama, a business co-creation facility on the upper floors of THE YOKOHAMA FRONT, the Company held various events, including talk sessions and one-day use experiences, to mark its first anniversary. Similarly, at Yumegaoka Soratos, it held the first-anniversary event “Yumegaoka Soratos 1st Anniversary” and sought to increase customer traffic and profitability by offering a variety of activities for children and families.」

「During the period, the six major development projects along the line were completed through the full openings of THE YOKOHAMA FRONT, Yumegaoka Soratos and other facilities,」

「In the real estate leasing business, the Company opened the commercial area and the mixed-use facility “Vlag yokohama,” operated with 東急, in June at “THE YOKOHAMA FRONT,” the building developed as part of the urban redevelopment project in the Tsuruyacho district near the west exit of Yokohama Station; opened the large-scale customer-attracting facility “Yumegaoka Soratos” in front of Yumegaoka Station in July; and opened part of Zone E of “Hoshiten qlay” under the tracks between Hoshikawa and Tennocho stations, while focusing on preparations to open the remaining sections, thereby promoting the development of attractive communities along its lines.」

「In the real estate leasing business, the Company opened the various zones of “Hoshiten qlay” under the tracks between Hoshikawa and Tennocho stations,」

「At “Hoshiten qlay,” the new facility under the tracks between Hoshikawa and Tennocho stations, Zone D, centered on “YADORESI,” opened in April 2023 following Zone B in February, and part of Zone C, bringing together spaces for next-generation learning and interaction as well as manufacturing and creative activities, opened in December.」

「In development along the line, the Company named the large-scale customer-attracting facility in Yumegaoka “Yumegaoka Soratos,” and continued construction work toward its scheduled opening in summer 2024,」

「Following the February opening of Zone B of “Hoshiten qlay,” a new facility under the tracks between Hoshikawa and Tennocho stations, Zone D, centered on “YADORESI,” opened in April.」

「In addition to the through-running service with JR lines that opened in November 2019, through-running service with 東急 lines began in March 2023, improving access to the Shinkansen and express access to central Tokyo and creating a broad-area network through seamless connections. As expectations for convenience, future prospects and potential along the 相鉄 Line rise significantly, the Company will continue to actively pursue further enhancement of railway services and development along its lines, striving to increase line-area value and maintain and build the 相鉄 brand.」

「In the real estate leasing business, the Company prepared to open “Hoshiten qlay,” an under-track space between Hoshikawa and Tennocho stations on the main 相鉄 Line, with the first phase opening on 2 February and subsequent phases opening in stages. In December, it also began construction of a large-scale customer-attracting facility in Yumegaoka.」

「Creating a “line people choose”: Taking the start of through-running services to central Tokyo as an opportunity, the Group will promote the development and revitalization of areas along its lines and work toward creating prosperous line areas.」

「In addition to the through-running service between the 相鉄 Line and JR lines, which opened on 30 November 2019, the through-running service between the 相鉄 Line and 東急 lines, scheduled for the second half of 2022, is expected to improve convenience along the 相鉄 Line and significantly enhance the future prospects and potential of the areas along the line.」

「Improved convenience along the 相鉄 Line is expected to significantly enhance the future prospects and potential of the areas along the line. Under the Group Vision “Vision100,” the Company actively pursued further enhancement of railway services and development along its lines, striving to increase line-area value and maintain and build the 相鉄 brand,」

「The planned reciprocal through services between the Sotetsu lines and JR lines in November 2019 and between the Sotetsu lines and Tokyu lines in the second half of fiscal 2022 are expected to improve convenience for areas along the Sotetsu lines and greatly enhance their future prospects and potential. Under the Group vision “Vision100,” the Group will actively work to further enhance services in the railway business and develop areas along its railway lines, and strive to increase the value of those areas and maintain and build the Sotetsu brand,」

「To enhance the brand by creating attractive line areas and expand business domains by leveraging the brand, the Company will accurately identify every opportunity not only along the 相鉄 Line but also in areas outside it, and strengthen its business development.」

「Under the Group vision “Vision100,” the Group will actively work to further enhance services in the railway business and develop areas along its railway lines, and strive to increase the value of those areas and maintain and build the Sotetsu brand,」

「Under the Group vision “Vision100,” the Group will actively work to further enhance services in the railway business and develop areas along its railway lines, and strive to increase the value of those areas and maintain and build the Sotetsu brand,」

「Under Vision100, the Company actively pursued further enhancement of railway services and development along its lines, striving to increase line-area value and maintain and build the 相鉄 brand,」

「The Company actively pursued further enhancement of railway services and development along its lines, striving to increase line-area value and maintain and build the 相鉄 brand,」

「Under the Group vision “Vision100,” the Group will actively work to further enhance services in the railway business and develop areas along its railway lines, and strive to increase the value of those areas and maintain and build the Sotetsu brand,」

「To enhance the brand by creating attractive line areas and expand business domains by leveraging the brand, the Company will accurately identify every opportunity not only along the 相鉄 Line but also in areas outside it, and strengthen its business development.」

「Under the Group vision “Vision100,” the Group will actively work to further enhance services in the railway business and develop areas along its railway lines, and strive to increase the value of those areas and maintain and build the Sotetsu brand,」

「Under the Group vision “Vision100,” the Group will actively work to further enhance services in the railway business and develop areas along its railway lines, and strive to increase the value of those areas and maintain and build the Sotetsu brand,」

「Under the Group Vision “Vision100,” the Company actively pursued further enhancement of railway services and development along its lines, striving to increase line-area value and maintain and build the 相鉄 brand,」

「To realize “Enhancing the brand by creating attractive line areas” and “Expanding business domains by leveraging the brand” set out in Vision100, the Company steadily implemented various initiatives as the “period for implementing specific measures,” including launching the “Design Brand Up Project,” which adopted “YOKOHAMA NAVYBLUE,” a color inspired by the sea off Yokohama, for the exterior of trains on the 相鉄 Line.」