Design Brand Enhancement Project
First written in FY2016. 12 of 17 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2026-H1.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「We also introduced route buses in a new color scheme from September, with the aim of further enhancing the Sotetsu Group's image, and will proceed with standardizing vehicle designs.」
We expanded the scope of design-led brand enhancement to route buses, and began introducing vehicles in a new color scheme and standardizing vehicle designs. - FY2024-Q1AdvancedAnnual report
「In addition to building 2 21000 series trainsets, comprising 16 cars, we renovated 1 10000 series trainset, comprising 8 cars, under the Design Brand Up Project.」
We built 2 21000 series trainsets, comprising 16 cars, for through services to Tokyu lines, and also renovated 1 10000 series trainset, comprising 8 cars. - FY2023AdvancedAnnual report
「We built 24 cars of the new 21000 series trains for through services to Tokyu lines, incorporating the concept of the Design Brand Up Project.」
We built 24 cars of the 21000 series trains for through services to Tokyu lines, incorporating the project concept, and proceeded to roll out the design across the Tokyu through-service line. - FY2022AdvancedAnnual report
「We built 32 cars of the new 21000 series trains for through services to Tokyu lines, incorporating the concept of the Design Brand Up Project.」
We rolled out the concept of the Design Brand Up Project across 32 cars of the 21000 series trains for through services to Tokyu lines. - FY2021-Q1RestatedAnnual report
「We will continue to advance train and station-building renovations under the Design Brand Up Project, while」
We are continuing to renovate trains and station buildings under the Design Brand Up Project. - FY2020-Q3AdvancedAnnual report
「We also built 5 12000 series trainsets, comprising 50 cars, for through services to JR lines, incorporating the concept of the Design Brand Up Project.」
We built up to 5 12000 series trainsets, comprising 50 cars, incorporating the concept of the Design Brand Up Project. - FY2020-Q2AdvancedAnnual report
「We built 5 12000 series trainsets, comprising 50 cars, for through services to JR lines, incorporating the concept of the Design Brand Up Project.」
We built up to 5 12000 series trainsets, comprising 50 cars, for through services to JR lines, incorporating the project concept, and proceeded to roll it out across the trains. - FY2020-Q1AdvancedAnnual report
「We built 3 12000 series trainsets, comprising 30 cars, for through services to JR lines, incorporating the concept of the Design Brand Up Project.」
We built 3 12000 series trainsets, comprising 30 cars, for through services to JR lines, and proceeded to roll out the project across the trains. - FY2019AdvancedAnnual report
「We built 10 new 12000 series cars for through service on the JR line, incorporating the concept of the Design Brand-Up Project.」
We built 10 new 12000 series cars for through service on the JR line, incorporating the concept of the Design Brand-Up Project. - FY2018-Q3AdvancedAnnual report
「In the railway business, as part of the Design Brand-Up Project, the fourth refurbished 9000 series trainset featuring YOKOHAMA NAVYBLUE on its exterior was completed and began operation on 2 December. We also promoted station building renovation work at stations including Yayoi-dai Station.」
The fourth refurbished 9000 series trainset featuring YOKOHAMA NAVYBLUE was completed and began operation on 2 December. - FY2018-Q2RestatedAnnual report
「In the railway business, as part of the Design Brand-Up Project, the third refurbished 9000 series trainset featuring YOKOHAMA NAVYBLUE on its exterior was completed and began operation on 7 June. We also promoted station building renovation work at stations including Yayoi-dai Station.」
The operation of the third refurbished 9000 series trainset featuring YOKOHAMA NAVYBLUE and station building upgrades continue as branding initiatives. - FY2018-Q1AdvancedAnnual report
「In the railway business, as part of the Design Brand-Up Project, the third refurbished 9000 series trainset featuring YOKOHAMA NAVYBLUE on its exterior was completed and began operation on 7 June. We also promoted station building renovation work at stations including Yayoi-dai Station.」
The third refurbished 9000 series trainset featuring YOKOHAMA NAVYBLUE was completed and began operation on 7 June. - FY2017RestatedAnnual report
「In addition, as part of the Design Brand-Up Project, we began operating refurbished 9000 series trains featuring YOKOHAMA NAVYBLUE on their exteriors.」
The operation of refurbished 9000 series trains featuring YOKOHAMA NAVYBLUE is reiterated as a branding initiative. - FY2017-Q3AdvancedAnnual report
「In the railway business, as part of the Design Brand-Up Project, we operated 2 refurbished 9000 series trainsets featuring YOKOHAMA NAVYBLUE on their exteriors and promoted station building renovation work.」
The operation of 2 refurbished 9000 series trainsets featuring YOKOHAMA NAVYBLUE was disclosed, showing continued implementation of the initiative. - FY2017-Q2RestatedAnnual report
「In the railway business, as part of the Design Brand-Up Project, we began operating refurbished 9000 series trains featuring YOKOHAMA NAVYBLUE on their exteriors and promoted station building renovation work.」
The operation of 9000 series trains featuring YOKOHAMA NAVYBLUE and station building upgrades continue to be presented as branding initiatives. - FY2017-Q1AdvancedAnnual report
「From April, we began commercial operation of refurbished 9000 series trains featuring YOKOHAMA NAVYBLUE on their exteriors.」
Commercial operation of refurbished 9000 series trains featuring YOKOHAMA NAVYBLUE began, moving the design branding initiatives into the implementation phase. - FY2016First statedAnnual report
「We steadily implemented various measures, including launching the Design Brand-Up Project, which includes adopting YOKOHAMA NAVYBLUE, a color inspired by the sea around Yokohama, for the exterior of Sotetsu Line rolling stock.」
The company has begun building the Sotetsu brand through vehicle design and other initiatives.