Improving customer attraction and revenue through hotel events

「「横浜ベイシェラトン ホテル＆タワーズ」において、花火大会などのイベント需要を取り込むとともに、ホテル開業28周年を記念した特別メニューを各レストランで提供し、集客力及び収益力の向上に努めました。」

「In terms of facilities, renovation work was carried out in the foyer and other areas of the fifth-floor banquet facilities. In addition, we worked to enhance customer traffic and profitability through events such as the Parenting Support Festival 2026, an industry-academia collaboration project with Kanto Gakuin University, as well as catering services and original photo weddings carried out in collaboration with the Yokohama DeNA BayStars.」

「At Yokohama Bay Sheraton Hotel & Towers, demand increased due to events such as fireworks festivals and TICAD (Tokyo International Conference on African Development), and we worked to enhance customer traffic and profitability by offering special menus at each of the hotel's restaurants to commemorate its 27th anniversary.」

「At Yokohama Bay Sheraton Hotel & Towers, which marked its 25th anniversary on 24 September, we worked to enhance customer traffic and profitability by selling various plans and products as part of anniversary celebrations, as well as menus and products at Christmas events.」

「At Yokohama Bay Sheraton Hotel & Towers, which marked its 25th anniversary on 24 September, we worked to enhance customer traffic and profitability by selling a variety of menus and products as part of anniversary celebrations.」

「At Yokohama Bay Sheraton Hotel & Towers, during the anniversary year marking its 25th year since opening, we reviewed the product mix to reflect a broad range of customer needs, while maintaining the benefits of cost improvements implemented during the COVID-19 pandemic and seeking to raise average unit prices by passing cost increases, including higher input costs, through to selling prices, thereby working to enhance customer traffic and profitability.」

「At Yokohama Bay Sheraton Hotel & Towers, we worked to enhance customer traffic and profitability by offering accommodation plans aligned with the nationwide travel assistance program, capturing inbound demand following the easing of various restrictions, strengthening banquet and wedding bookings involving private functions, and promoting new products made with the rare Venezuelan cacao Chuao. At Kono-hana Japanese Restaurant, we also carried out renovation work to convert all seating to private rooms in response to strong demand for personal use.」

「At Yokohama Bay Sheraton Hotel & Towers, we continued the New Normal Service, which complies with hygiene management standards for the COVID-19 era, while actively working to enhance customer traffic and profitability through various restaurant promotions and accommodation plans aligned with the Kanagawa Travel Discount program. In addition, renovation work was carried out at Kono-hana Japanese Restaurant to meet demand for personal use, which has increased during the COVID-19 era.」

「At Yokohama Bay Sheraton Hotel & Towers, we continued the New Normal Service, which complies with hygiene management standards for the COVID-19 era, while actively working to enhance customer traffic and profitability through various restaurant promotions and accommodation plans aligned with the Kanagawa Travel Discount program.」

「The company implemented collaboration projects such as the “Yokohama DeNA BayStars Concept Room” and “Yokohama FC Photo Wedding,” provided products through takeout and online channels, and held Christmas dinner shows, among other efforts to enhance customer acquisition and profitability.」

「At Yokohama Bay Sheraton Hotel & Towers, the company renovated guest rooms in the fourth phase, as well as the lobby, lobby lounge, and wedding-related facilities, and provided a diverse range of products and menus tailored to customer needs, including hosting Rugby World Cup 2019 teams and Christmas dinner shows, working to enhance customer acquisition and profitability.」

「At Yokohama Bay Sheraton Hotel & Towers, the company sold accommodation packages commemorating the second phase of guest-room renovations, held events commemorating the hotel’s 20th anniversary, and sold various restaurant and wedding packages, working to enhance customer acquisition and profitability.」

「At Yokohama Bay Sheraton Hotel & Towers, the company sold accommodation packages commemorating the second phase of guest-room renovations, held events commemorating the hotel’s 20th anniversary, and sold various restaurant and wedding packages, working to enhance customer acquisition and profitability.」

「At Yokohama Bay Sheraton Hotel & Towers, the company sold accommodation packages commemorating the second phase of guest-room renovations and, to coincide with the hotel’s 20th anniversary, sold various restaurant and wedding packages, working to enhance customer acquisition and profitability.」

「At Yokohama Bay Sheraton Hotel & Towers, the company opened the “Sheraton Club,” located on floors 24 to 27 with 62 rooms and positioned as the Sheraton brand’s top-tier offering, on 1 April, provided special menus at the hotel’s restaurants to coincide with its 19th anniversary, and held a Christmas dinner show, among other efforts to enhance customer acquisition and profitability.」

「At Yokohama Bay Sheraton Hotel & Towers, the company opened the “Sheraton Club,” located on floors 24 to 27 with 62 rooms and positioned as the Sheraton brand’s top-tier offering, on 1 April, and provided special menus at the hotel’s restaurants to coincide with its 19th anniversary, among other efforts to enhance customer acquisition and profitability.」

「At Yokohama Bay Sheraton Hotel & Towers, the company opened the “Sheraton Club,” located on floors 24 to 27 with 62 rooms and positioned as the Sheraton brand’s top-tier offering, on 1 April, and held various events at the restaurants, among other efforts to enhance customer acquisition and profitability.」

「At Yokohama Bay Sheraton Hotel & Towers, the company carried out the first phase of renovations to guest rooms and other facilities to provide a more comfortable, higher-quality hotel experience, held various events including dinner shows, and provided a diverse range of products and menus tailored to customer needs, working to enhance customer acquisition and profitability.」

「At Yokohama Bay Sheraton Hotel & Towers, the company held various fairs at each of the hotel’s restaurants and events such as Christmas dinner shows, working to enhance customer acquisition and profitability.」