Strengthening Customer Touchpoints through Railway-Line Events and Campaigns

「In addition, as part of events commemorating the 50th anniversary of the opening of Saginuma and Kashiwadai stations, the company launched a commemorative ticket set and held a ride experience event for the memorial train “Atsugi,” operated the “SOTETSU LINE HISTORY TRAIN,” held the “Summer Sounyan Stamp Rally 2025,” and launched the digital “Sotetsu Summer One-Day Pass (All Railway and Bus Lines),” which allows unlimited one-day travel on all Sotetsu railway and bus lines, among other initiatives to enhance the appeal of areas along the railway lines.」

「In addition, the company held the “Summer Sounyan Stamp Rally 2024” and the “3rd Sotetsu Timetable Design LABO,” sold the “Yumegaoka Soratos Opening Commemorative Ticket,” and otherwise worked to enhance the appeal of areas along its railway lines.」

「In its operating businesses, the company launched the “Sotetsu Point Mile” ride-points service, operated the “Sotetsu Mystery Train Re,” operated the “Shopping Train” to commemorate the 50th anniversary of Sotetsu Joinus, and sold commemorative tickets.」

「In its operating businesses, the company held the joint Sagami Railway and Sotetsu Bus event “Hoshikawa Festa” and the “Yume Kibo Ticket Campaign,” operated trains wrapped for the “Shopping Train” campaign, and otherwise worked to enhance the appeal of areas along its railway lines.」

「In its operating businesses, the company held the “Summer Sounyan Stamp Rally 2023” and the “~Come Back 1990s~ 8000 Series & 6000 Series Photo Session,” operated the “Sotetsu Mystery Train,” and otherwise worked to enhance the appeal of areas along its railway lines.」

「At “HAZAWA VALLEY FES 2023,” the company sold railway parts through train crews and held the “Railway × Bus Parts Sales Event & Live Auction at Sotetsu Life Mitsukyo” to commemorate the 30th anniversary of the undergrounding of Yamato Station and the 50th anniversary of the opening of the Sagami Railway Bus Ayase Office, as well as selling the “10th Sounyan Train Debut Commemorative Ticket” and the “Reiwa 5 (2023) 5 May Commemorative Ticket.”」

「In addition, to commemorate the opening of the Sotetsu-Tokyu through service, the company held the “Sotetsu-Tokyu Shin-Yokohama Line Stamp Rally” and sold the “Sotetsu-Tokyu Shin-Yokohama Line Opening Commemorative Timetable” and other products.」

「In the third quarter, in its operating businesses, the company held a “Children’s Uniform Photo Session” and a “Merchandise Sales Event” commemorating the third anniversary of the opening of the Sotetsu-JR through service, as well as a “Happy Yellow Train Moya 700 Series Exhibition” and other events.」

「In the second quarter, in its operating businesses, the company held the “Summer Sounyan Stamp Rally 2022,” held for the first time in 2 years, the “Wadamachi Station 70th Anniversary Event” commemorating the station’s 70th anniversary, and “All Aboard the Sotetsu Line! Searching for Kamakura Along the Railway Lines,” an event visiting historic sites associated with the Kamakura period.」

「In addition, in its operating businesses, the company operated the “Sotetsu Mystery Train” for purchasers of the “Sotetsu All-Line One-Day Pass,” and, as a special project commemorating the 96th anniversary of the opening of 3 stations in the Yamato district, held a “Railway Parts Online Auction” and the “Sounyan Birthday Thanks Festa 2022,” held for the first time in 2 years.」

「In addition, in its operating businesses, to commemorate the second anniversary of the opening of the Sotetsu-JR through service, the company held the “Sotetsu Petit Tour Along the Railway Lines × One-Day Pass Campaign.”」

「In addition, in its operating businesses, the company began selling “Sotetsu 21000 Series Merchandise” in conjunction with the start of commercial operations of the new 21000 series trains in September.」

「In addition, to commemorate the start of operations of the eighth Sounyan Train, the company sold the “Eighth Sounyan Train Debut Commemorative Ticket Set” and other products.」

「In addition, to commemorate the first anniversary of the opening of the Sotetsu-JR through service in November 2019, the company held the “Sotetsu-JR Through Service First Anniversary Commemorative Stamp Rally” and sold commemorative merchandise.」

「In addition, as part of efforts to revitalize areas along its railway lines, the company held the “Summer Sounyan Stamp Rally 2020,” in which participants visited stations on the Sotetsu Line and commercial facilities along the lines to collect stamps featuring Sagami Railway’s character Sounyan.」

「In addition, in its operating businesses, the company launched a new picture book featuring Sagami Railway’s character Sounyan, titled “What Time Is It, Meow?”, and released videos of messages from Sounyan and conducted live streams on YouTube’s “Official Sagami Railway Channel.”」

「In addition, to commemorate the opening of the JR through service and Hazawa Yokohama-Kokudai Station, the company launched a limited-quantity “Hazawa Yokohama-Kokudai Station Opening Commemorative All-Station Ticket Set,” held the “Hazakoku Festa” as a commemorative event, and conducted an opening ceremony.」

「In addition, the company launched the fourth set of LINE stickers featuring Sagami Railway’s character Sounyan, and, to commemorate the 20000 series trains used on the Sotetsu-Tokyu through service receiving the 2019 Laurel Prize selected by the Railway Friends Association, launched the “Sagami Railway 20000 Series 2019 Laurel Prize Commemorative Ticket Set.”」

「In addition, the company launched the picture book “Sounyan and the Station Staff,” starring Sagami Railway’s character Sounyan, and reopened the Sotetsu merchandise shop inside Ebina Station following renovations.」

「In addition, the company launched the picture book “Sounyan and the Station Staff,” starring Sagami Railway’s character Sounyan, and reopened the Sotetsu merchandise shop inside Ebina Station following renovations.」

「In addition, we held events such as “そうてつ駅からウォーキング” and sold items such as an admission ticket set commemorating the 100th anniversary of the Sotetsu Group’s founding. We also worked to enhance the appeal of areas along the railway line, including by illuminating the cherry blossoms at Yayoi-dai Station.」

「In addition, we held events such as the “電車運転体験会” and “なつやすみ そうにゃんスタンプラリー 2017,” and sold items such as the “相模鉄道アルミ車両運行50周年記念入場券セット.”」

「In addition, we held events such as the “電車運転体験会,” a first-of-its-kind initiative.」

「In addition to holding events such as the “相鉄厚木線乗車体験会,” we continued selling items such as “ゆめが丘～希望ヶ丘駅硬券乗車券.” We also worked to enhance the appeal of areas along the railway line, including by illuminating the cherry blossoms at Yayoi-dai Station.」

「In addition, we held events such as “相鉄さわやかウォーキング” and conducted the “ゆめきぼ切符キャンペーン,” which has been well received, particularly by students preparing for entrance examinations, as a good-luck charm for passing their exams.」