Response to the Shift Toward E-Commerce in the Real Estate Business
First written in FY2016-Q3. 3 of 6 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2017.
No other company in this theme has enough history to compare yet.
- FY2017DroppedAnnual report
「On 31 October 2017, the company transferred all of its common shares in ベターライフサポートホールディングス㈱.」
The company decided to transfer the entire ベターライフサポート group, which had been responsible for the e-commerce transformation of its real estate business, and remove it from the scope of consolidation. - FY2017-Q3AdvancedAnnual report
「In the real estate business, the Group expanded the companies receiving employee benefits services and promoted measures to increase utilisation. For its home introduction service, it proceeded with the development of a new system to improve utilisation.」
In addition to measures to expand the number of companies providing employee benefits services and increase utilization rates, the company is developing a new system to improve utilization of its housing referral services. - FY2017-Q2AdvancedAnnual report
「In the real estate business, the number of contracted companies and the number of eligible users increased steadily as a result of strengthening the sales structure to expand the companies to which employee benefits services are provided and their utilisation rates.」
As part of its response to the real estate e-business, the Group strengthened its sales structure, increasing the number of companies contracted for employee benefits services and the number of eligible users. - FY2017-Q1AdvancedAnnual report
「In the real estate business, the Group increased sales personnel for employee benefits services, expanded the number of homes introduced and broadened its network of partner companies to establish the real estate e-business structure. It also integrated and streamlined the real estate management operations of several Group companies and strengthened its property management and company housing operations.」
To establish the real estate e-business structure, the Group implemented specific measures involving sales personnel, introduced homes, partner companies, real estate management operations, property management and company housing operations. - FY2016SoftenedAnnual report
「Although the real estate e-business remained under development and performed poorly, home sales increased after gaining momentum, and profitability improved as a result of cost reductions from consolidating and closing sales offices.」
The real estate e-business was still under development and described as sluggish, while the improvement in profitability from home sales and the consolidation and closure of sales offices was relatively emphasised. - FY2016-Q3First statedAnnual report
「The Company reviewed its sales structure and business locations in order to create a real estate company adapted to the e-commerce transformation of the real estate business, in which prospective buyers search for properties online and access them directly.」
The Company is reviewing its sales structure and business locations to respond to a market environment in which customers access properties directly via the internet.