Establishment of the Web Planning Group and Expansion of E-Commerce Site Sales
First written in FY2019. 8 of 10 entries say "Advanced", first in FY2020-Q1. Latest entry: FY2022-Q2.
47 other companies' latest entry also says "Advanced".
- FY2022-Q2AdvancedAnnual report
「EC site sales exceeded the previous year, partly because the range of products available was expanded to meet growing stay-at-home demand.」
The range of products available on the EC site was expanded in response to stay-at-home demand, resulting in sales exceeding the previous year. - FY2022-Q1RestatedAnnual report
「The EC site continued to perform well, supported by the expansion of sales channels implemented in the previous fiscal year and stay-at-home demand during the COVID-19 pandemic.」
It states that the EC site continued to perform well, against a backdrop of the previous fiscal year’s expansion of sales channels and stay-at-home demand. - FY2021AdvancedAnnual report
「In the Other EC segment, we increased the number of products available on EC sites, including “さいか屋Webショッピング,” in anticipation of an increase in customers using EC sites due to calls to refrain from going out and increased stay-at-home consumption. As a result, EC site sales grew substantially year on year and remained strong. In addition, in April 2020 we launched “SAIKAYA by STRIPE DEPARTMENT,” a fashion site established through a business alliance with 株式会社ストライプデパートメント, as a service offering convenient access to high-sensitivity fashion items, and it has been well received.」
The number of products available on the EC site was increased, and EC sales grew substantially year on year. In April 2020, a fashion site launched through a business alliance with ストライプデパートメント was also introduced. - FY2021-Q3AdvancedAnnual report
「For the year-end gift season, which began in November 2020, we increased the number of products available on the EC site in anticipation of an increase in customers using the contactless EC channel, resulting in double-digit year-on-year growth in EC site sales.」
The number of products available on the EC site was increased for the year-end gift season, and EC sales grew by double digits year on year. - FY2021-Q2AdvancedAnnual report
「Meanwhile, sales on the EC site grew by double digits year on year, partly due to demand from customers who shifted from in-store shopping,」
EC site sales grew by double digits year on year, partly due to demand from customers who shifted from in-store shopping. - FY2021-Q1AdvancedAnnual report
「In the Other EC segment, we entered into a business alliance with 株式会社ストライプデパートメント effective 1 April 2020 to provide an easy way to purchase high-sensitivity fashion items, and launched the fashion EC site “SAIKAYA by STRIPE DEPARTMENT.”」
As an EC revitalisation measure, we began the business alliance with 株式会社ストライプデパートメント and launched the new fashion EC site on 1 April 2020. - FY2020AdvancedAnnual report
「In the e-commerce division, the company redesigned the e-commerce sites for summer and year-end gifts and made them easier to shop on.」
The EC site for mid-year and year-end gifts was redesigned to make shopping easier. - FY2020-Q2AdvancedAnnual report
「In the e-commerce division, the company redesigned the e-commerce site for summer gifts and made the site easier to shop on. As a result, e-commerce sales grew by double digits year on year, driven in part by strong sales of local specialty confectionery.」
As a result of redesigning the e-commerce site for summer gifts and making it easier to shop on, e-commerce sales grew by double digits year on year. - FY2020-Q1AdvancedAnnual report
「The company also established a Web Planning Group to revitalise the e-commerce site, where many potential customers are expected.」
The Web Planning Group planned in the previous fiscal year was established, creating an organisational structure to revitalise the e-commerce site. - FY2019First statedAnnual report
「In the e-commerce division, the company will establish a Web Planning Group within the Sales Planning Department as part of the organisational restructuring in March 2019, with the aim of revitalising its e-commerce site. In the current fiscal year, it will work with the MD Administration Division, which is responsible for product procurement, to strengthen its product range and enhance product descriptions on the e-commerce site, where many potential customers are expected, thereby creating an attractive site and expanding e-commerce sales.」
The company has disclosed for the first time measures to expand e-commerce sales by establishing a Web Planning Group within the Sales Planning Department and strengthening coordination with the MD Administration Division, the product range and product descriptions.