Development of new products for younger customers, women and affluent customers
First written in FY2021-Q3. 2 of 3 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2023-Q2.
No other company in this theme has enough history to compare yet.
- FY2023-Q2AdvancedAnnual report
「The Saison Gaming Card, launched in December 2020 as a concept card targeting game users, was renewed from August 2022 with a holographic design as a fully numberless card, and applications for the new Saison Gaming Card Digital began.」
The company revamped its new product for game users as a fully numberless Digital card and began accepting applications. - FY2022-Q1AdvancedAnnual report
「In November 2020, the company began issuing the Saison Rose Gold American Express® Card, the first card in Japan to adopt a rose gold color and a monthly membership fee. In March 2021, it began issuing the Likeme♡by saison card, whose core target is younger customers, including Generation Z. The company is working to establish a foundation for returning to a growth trajectory by expanding concept-based new products, whose offerings have been strengthened from the previous fiscal year, among other initiatives.」
The company began issuing the Likeme card for younger customers and cards featuring a rose gold color and monthly membership fees, giving concrete form to product offerings for new customer segments and needs. - FY2021-Q3First statedAnnual report
「The company is also working to establish a foundation for returning to a growth trajectory by developing new products for younger customers, women and affluent customers.」
The company first explicitly identified new product development by customer segment, targeting younger customers, women and affluent customers, as a measure to establish a growth platform for its payments business.