Expanding regional sales share by improving market responsiveness

「At large product-promotion events such as the “Great Hokkaido Exhibition” held at both stores, the company engaged in digital promotions using social media to acquire next-generation customers.」

「At the Korinbo store, the company renovated the sales area for imported cosmetics brand “Lancôme” in November last year, further strengthening the cosmetics section, which continued to perform steadily. In February this year, it launched a limited-time shop for the popular Western confectionery brand “Audrey,” the first such shop in the Ishikawa area, timed to coincide with peak Valentine's Day demand, attracting many customers. At the Toyama store, it periodically held special sales programs for luxury brands limited to the Toyama area and, last autumn, opened “Icchoda,” a freshly prepared foods shop, in the food section, working to create sales floors distinctive to a department store.」

「At both stores, the company continued to roll out anime-related content events popular nationwide, working to acquire new customer segments. At product events such as the “Great Hokkaido Exhibition,” it focused on authentic product offerings, including carefully selected gourmet foods and popular sweets, receiving strong approval from customers.」

「At the Korinbo store, the company introduced the British luxury fragrance and lifestyle brand “Jo Malone London” on the first floor in November last year, the first such introduction in Hokuriku, addressing the needs of discerning customers. In February this year, it held a limited-time live sales event for “Suzukake,” a popular Fukuoka-based Japanese confectionery store, for the first time in Hokuriku, attracting many customers every day. At the Toyama store, to address customer demand for authenticity, it introduced the luxury furniture brand “Takumi Otsuka” in November last year, its first store in Toyama Prefecture, and repeatedly rolled out brand programs available only from the company in the Toyama area, working to develop a high-grade product lineup and event programs.」

「At the Korinbo store, high-priced products centered on art, jewelry, watches, and luxury brands performed strongly, supported by programs targeting affluent customers. The company also worked to acquire younger and new customer segments by rolling out anime-related content events that are popular nationwide. At the Toyama store, the fresh and prepared food section renovated last autumn continued to perform steadily, while the company further differentiated itself through brand sales programs available only from the company in the region.」

「At the Korinbo store, high-priced products, particularly jewelry and watches, showed notable growth. Inbound-related sales also increased as foot traffic recovered, while cosmetics sales rose sharply, partly due to the effect of last autumn's renewal. At the Toyama store, customer traffic and sales for the fresh food and prepared food sections renovated last year grew significantly, while luxury-brand programs continued to perform steadily. The company also held anime and popular illustrator events at both stores, attracting strong interest, and worked to attract and acquire next-generation customers.」

「Through these initiatives, sales remained firm, with both the Korinbo and Toyama stores securing year-on-year revenue growth and reaching approximately pre-pandemic levels.」

「At the Korinbo store, the company opened “POLA” in the cosmetics section on the first floor in October. At the Toyama store, it advanced partial renovations to the food floor and introduced “Kakiyasu Dining” in October, its first store in the three Hokuriku prefectures, among other initiatives, strengthening the rollout of shops in strong demand from customers. The “Great Hokkaido Exhibition,” for which product development focused on authenticity was strengthened around the theme of the 100th anniversary, significantly exceeded the previous year's results at both the Korinbo and Toyama stores.」

「At the Korinbo store, the company completely renovated the “Shiseido” section on the first floor in early June and introduced new products in strong demand from customers. In late June, it newly introduced a “Tory Burch” shop, further strengthening its response to customer demand for authenticity. From June to July, it also held the “Daiwa Yukata Festival” and the “2024 Spring Enrollment Randoseru Reservation Fair” for the first time in the event hall, developing programs tailored to seasons and life stages. At the Toyama store, fashion brands including “agnès b.” and “Lacoste,” introduced in the spring renovation, continued to perform steadily. The company also worked on sales programs for luxury brands at the Korinbo store as part of its corporate sales initiatives. In August, it began renovating the food floor, working to strengthen the daily product lineup, including prepared foods and fresh products.」

「At the Korinbo store, the “BOSS” and “Brooks Brothers” brands introduced in connection with the renovation of the men's clothing floor on the fifth floor in February this year continued to perform well. The company also actively held event programs for luxury brands not previously available in the region, further strengthening its response to customer demand for authenticity. At the Toyama store, it began renovating the fashion floors, mainly the second and third floors, from February to March this year and introduced popular brands including “agnès b.” and “Lacoste,” working to revive the apparel market damaged by the COVID-19 pandemic. In April, it also held the “Tartine” pop-up shop for the first time in Hokuriku, working to broaden the customer base.」

「At the Korinbo store, following the renovation of the “Loewe” boutique in March last year, the company introduced a new “Chloé” boutique in November, among other initiatives, strengthening its lineup of strong-performing luxury brands. In September, it introduced a fashion brand targeting younger customers on the women's clothing floor on the second floor, and in February this year it introduced overseas brands to strengthen the men's floor, advancing the introduction of “one-of-a-kind regional shops” in strong demand from customers. At the Toyama store, to address customer demand for authenticity, it held the first luxury-brand special sales event in the Toyama area in September and a limited-time sales event for a popular Western confectionery brand attracting younger customers, the first such event in Hokuriku, in November, working to acquire a broad base of next-generation customers.」

「At the Korinbo store, the company introduced the high-sensitivity select shop “GALLARDAGALANTE” and the popular Spanish footwear brand “Camper” on the second floor in September as shops making their first appearances in the Hokuriku region, working to broaden the customer base. In November, it opened a “Chloé” boutique on the first floor, expanding the luxury brand lineup. At the Toyama store, it held the first luxury-brand special sales event in the Toyama area in September to address customer demand for authenticity. In November, it opened limited-time shops for popular Western confectionery brands “Gramercy New York” and “Foundry,” making their first Hokuriku appearances, receiving strong approval from local customers.」

「At the Korinbo store, to address customer demand for authenticity, the company renovated the “Loewe” boutique in March, held event programs for luxury brands not previously available in the region, and opened season shops for well-known long-established Japanese confectionery brands including “Toraya” (March) and “Taneya” (July–August), receiving strong approval from local customers. At the Toyama store, it worked to develop the market, holding “Ginza Men's Fair,” a popular men's clothing event by Matsuya Ginza, for the first time in April as a collaborative initiative between department stores.」

「At the Korinbo store, the company renovated the luxury boutique “Loewe” in March, which had continued to perform well despite the COVID-19 pandemic. In April, it introduced “Nishikawa Shop Nemurium” on the sixth floor for the first time in the Hokuriku region, with enhanced sleep consultations and customization capabilities, among other initiatives, to expand the product lineup in response to customer demand for authenticity. In March, it also held a limited-time shop for the long-established Japanese confectionery store “Toraya,” making its first Hokuriku appearance, and received strong approval from local customers.」

「At the Korinbo store, in response to growing demand for comfortable living at home, the company has introduced lifestyle shop “Laura Ashley” and luxury furniture and interior shop “Takumi Otsuka” since last spring. In October, it expanded the product lineup through renovations to “Louis Vuitton,” among other sales-floor improvements aimed at broadening the customer base seeking authenticity. It has also periodically rolled out limited-time shops for women's fashion and food products. The long-established Japanese confectionery brand “Taneya Season Shop,” opened in November, has continued to record sales among the highest in Japan. In September, the company also introduced “Nousaku Shop,” operated by a casting manufacturer in Takaoka City, strengthening collaboration with leading local business partners.」

「At the Korinbo store, the company newly opened the luxury furniture and interior shop “Takumi Otsuka” on the fifth floor in May, responding to growing demand for comfortable living at home. It also held “The Beauty of Life: Hayama Yuki Exhibition,” featuring a popular ceramic artist, among other initiatives, to address customer demand for authenticity. In August, it introduced a parfait-focused sales area for Kanazawa's popular fruit shop “Murahata” in the food section, further promoting locally focused sales activities. At the Toyama store, it rolled out the “DEAN & DELUCA Limited-Time Shop” for the first time in Toyama Prefecture in June and held the popular anime “Haikyu!! Exhibition” from late July, implementing event programs likely to attract local attention. In August, it introduced the long-established Western-style restaurant “Daijutei” from Takaoka City, working to enhance the appeal of the sixth-floor restaurant area.」

「At the Korinbo store, the company introduced the luxury furniture brand “Takumi Otsuka” on the fifth floor in May and held “The Beauty of Life: Hayama Yuki Exhibition,” featuring a popular ceramic artist, among other initiatives, to address customer demand for authenticity. At the Toyama store, it worked to enhance the product lineup, introducing the women's footwear brand “Ginza Kanematsu” in March following the men's clothing brand “Black Label Crestbridge” at the end of February.」

「At the Korinbo and Toyama stores, the company introduced new cosmetics and women's clothing shops making their first appearances in the respective regions, working to broaden the customer base. At the Korinbo store, it also renovated the sales floor to meet growing demand for comfortable living at home, including the introduction of “Laura Ashley” on the sixth floor in February this year. From August onward, it periodically rolled out popular products and events in strong demand from customers, including “Demon Slayer: Kimetsu no Yaiba Total Concentration Exhibition” and the “DEAN & DELUCA Limited-Time Shop.” In February this year, it also held “The World of Taisei Yamagishi,” featuring a local Kutani ware artist, further advancing locally focused sales activities.」

「Following the resumption of operations, the Korinbo store renovated the cosmetics zone on the first floor and, from early autumn onward, periodically replaced shops on each floor. In November, it opened the new “Timone Kanazawa” shop on the men's clothing floor on the fifth floor in collaboration with a leading local company. It also periodically rolled out limited-time shops making their first Hokuriku appearances, including “DEAN & DELUCA,” held in November, working to broaden the customer base and increase customer traffic. At the Toyama store, as new lifestyle patterns continued to take hold, the company strengthened proposals for lifestyle-related products and, in November, introduced the new “SABON” shop on the first floor, strengthening the product lineup in the cosmetics zone and working to create more attractive sales floors.」

「Following the resumption of operations on 18 May, the Korinbo store advanced renovations to the cosmetics zone on the first floor, including the introduction of the new “Make Up Kitchen” shop. In August, it also held “Demon Slayer: Kimetsu no Yaiba Total Concentration Exhibition,” a popular anime event making its first Hokuriku appearance (7–17 August), among other initiatives, to broaden the customer base and increase customer traffic. At the Toyama store, as new lifestyle patterns continued to take hold, the company strengthened proposals for products related to comfortable living at home.」

「In March, the company opened “CELFORD,” an occasionwear brand targeting younger customers, in the women's clothing zone on the second floor of the Korinbo store. Following the resumption of operations on 18 May, it also introduced the “Make Up Kitchen” cosmetics shop, making its first Hokuriku appearance, on the first floor and reopened cosmetics areas including “Clarins,” actively working to broaden its customer base.」

「At the Korinbo store, the company introduced popular apparel brands on the second floor, including “Adam et Ropé,” which made its first Hokuriku appearance in the autumn of last year, and substantially revamped the women's fashion floor. In February this year, it also held the exhibition “The World of Imaizumi Imaemon XIV,” featuring Imaizumi Imaemon XIV, a holder of an Important Intangible Cultural Property designation, as a major art event, among other initiatives, to broaden and deepen its customer base.」

「Since March last year, the Korinbo store has introduced new shops in the food section and, in the autumn, opened popular apparel brands on the second floor, including “Adam et Ropé” and “FRAY I.D,” both making their first Hokuriku appearances, while substantially revamping the women's fashion floor. The store has actively pursued floor renovations to broaden its customer base. At the Toyama store, it opened the Takaoka satellite shop in September and launched “Sports Community Park TOYAMA,” an information hub for sports teams in Toyama Prefecture, among other initiatives, strengthening locally focused sales activities.」

「The company also worked to strengthen proposals for seasonal and calendar-related merchandise, including Mother's Day and summer vacation promotions. At the Korinbo store, it held the popular anime collaboration shop “Fu-Un! Oshare Macross” for the first time in Hokuriku (9–15 August), among other initiatives, to increase customer traffic and stimulate demand.」

「From March onward, the company refurbished the children's clothing section at the Korinbo store and newly introduced shops such as Kuzefuku & Co., known for its distinctive Japanese food ingredients, in the food section. At the Toyama store, it made improvements aimed at expanding its customer base, including introducing new shops in the household goods and food sections. It also worked to strengthen proposals for seasonal and annual event products, including Mother's Day initiatives, and sought to attract more customers and stimulate demand for early-summer products by holding the picture-book exhibition "The Bear's School Exhibition" at the Korinbo store, its first showing in Hokuriku, from 17 April to 7 May.」

「At the Korinbo store, from March of the previous year onward, the company actively refurbished the sales floor, including expanding the strong-performing cosmetics section and newly introducing 4 brands, to expand its customer base. At the Toyama store, it worked to improve its ability to respond to the market by enhancing seasonal and annual event initiatives, including product fairs and the "Chocolate Festival" held during the Valentine's season.」

「At the Korinbo store, from March of the previous year onward, the company actively refurbished the sales floor, including refurbishing the Tiffany boutique, expanding the strong-performing cosmetics section, and introducing new brands, to expand its customer base. At the Toyama store, it worked to improve its ability to respond to the market by strengthening product fairs, including the Great Hokkaido Fair, and opening a permanent Fujimaki Department Store shop in August of the previous year, offering select Japan-themed products primarily through online retail.」

「At the Korinbo store, from March onward, the company refurbished the Tiffany boutique and introduced 4℃ Bridal, among other initiatives to capture bridal demand, while introducing the new Addiction and Clinique brands in its cosmetics section to expand its customer base. At the Toyama store, it worked to improve its ability to respond to the market by opening a permanent Fujimaki Department Store shop in August, offering select Japan-themed products primarily through online retail.」

「At each store, from March onward, the company refurbished the Tiffany boutique at the Korinbo store and introduced the new Addiction and Clinique brands in its cosmetics section, while carrying out improvements to the jewelry salon and Western confectionery section at the Toyama store. It also worked to strengthen proposals for seasonal and annual event products, including Mother's Day initiatives, and to attract more customers and stimulate demand for early-summer products by holding the Pixar Adventure event "A World of Adventure Beginning with 'What If'" at the Korinbo store from 11 April to 6 May, which generated particularly strong interest among younger generations.」

「At each store, the company began planning the refurbishment of its flagship Korinbo store in September of the previous year and reconfigured the sales floor, focusing on the first-floor accessories zone. It also worked to improve its ability to respond to the market by introducing new cosmetics brands at the Toyama store and refurbishing the fresh fish section at the Takaoka store from the spring of the previous year onward.」

「During this period, using "increasing customer traffic and creating a lively sales floor" as its key themes, the company worked to enhance its product range and improve its sales planning capabilities from a market-driven, customer-oriented perspective. At each store, it introduced Fitfit women's footwear at the Korinbo store in March, known for its focus on design and comfort, and the THREE cosmetics brand at the Toyama store, while refurbishing the fresh fish section at the Takaoka store. In June, it also newly introduced the natural cosmetics brand L'Occitane at the Toyama store, among other initiatives to improve its ability to respond to the market.」

「At each store, the company introduced the Fitfit women's footwear brand at the Korinbo store in March, known for its focus on design and comfort, and the natural cosmetics brand THREE at the Toyama store, while also refurbishing the fresh fish section at the Takaoka store. In addition, it worked to strengthen proposals for "life stage" and "seasonal and annual event" products suited to local customers, including Mother's Day initiatives, and pursued improvements in its ability to respond to the market.」

「In sales, amid increasingly challenging market conditions, the company worked to improve its ability to respond to the market by strengthening initiatives at information centers and company-operated sales areas established on each floor of the Korinbo and Toyama stores, enhancing new initiatives such as popular product fairs and limited-time events, and responding to changes in consumer awareness.」

「During this period, amid increasingly challenging market conditions, the company worked to improve its ability to respond to the market by strengthening initiatives at information centers and company-operated sales areas established on each floor of the Korinbo and Toyama stores, and enhancing new initiatives such as popular product fairs and limited-time events to respond to changes in consumer awareness.」

「During this period, amid increasingly challenging market conditions, the company worked to improve its ability to respond to the market by strengthening initiatives at information centers and company-operated sales areas established on each floor of the Korinbo and Toyama stores, focusing on proposals tailored to the seasons, annual events, and customers' lifestyles to enhance its range of attention-grabbing products. It also strengthened online ordering initiatives for the summer gift season and introduced the long-established Swiss watch brand Patek Philippe at the Korinbo store in August.」

「During this period, despite increasingly challenging market conditions, the company worked to improve its ability to respond to the market by strengthening initiatives at information centers and company-operated sales areas established on each floor of the Korinbo and Toyama stores, focusing on proposals tailored to the seasons, annual events, and customers' lifestyles to enhance its range of attention-grabbing products. It also introduced a tax-free shopping system at the Toyama store in April, following its introduction at the Korinbo store in February, to improve customer convenience.」